chapter 19. Qualitative Research. Chapter Outline. Contrasting characteristics of qualitative and quantitative research Procedures in qualitative research Analysis of the data Concluding remarks. Goal of the Chapter. Level 1: qualitative and quantitative processes are complementary.
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Knowing the strengths and weaknesses of qualitative and quantitative data helps the scholar focus on important questions:
These are only some characteristics and other types of quantitative studies would be slightly different.
The major reason that quantitative and qualitative models are both of value is:
It is virtually impossible to imagine any human behavior that is not heavily mediated by the context in which it occurs.
Guba & Lincoln, 1981
Do not be anti-numbers,
(Rossman & Rallis, 2003)
Some studies attempt to generate theories or use techniques to ground theory from the data.
Involves both quantitative and qualitative research and requires the researcher to be competent in techniques for both types of research.