cable seizes primetime share l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Cable Seizes Primetime Share PowerPoint Presentation
Download Presentation
Cable Seizes Primetime Share

Loading in 2 Seconds...

play fullscreen
1 / 13

Cable Seizes Primetime Share - PowerPoint PPT Presentation


  • 322 Views
  • Uploaded on

Cable Seizes Primetime Share 06/07 Primetime Season Review 06/07 HH Primetime Share Ad-Supported Cable Captures More Than Half Of Total TV Viewing – Up 2% From Last Year. -6% From Year Ago Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Cable Seizes Primetime Share' - liam


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
cable seizes primetime share

Cable Seizes Primetime Share

06/07 Primetime Season Review

slide2

06/07 HH PrimetimeShare

Ad-Supported Cable

Captures More

Than Half Of

Total TV Viewing – Up

2% From Last Year.

-6% From

Year Ago

Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed.

Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

slide3

HH Primetime Shares By Season

Cable Share Jumps 14% in Just Five Years

Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed.

Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

slide4

Among Key Targets

06/07 A18-49 PrimetimeShare

06/07 A25-54 PrimetimeShare

+5% From

Year Ago

+4% From

Year Ago

-8% From

Year Ago

-7% From

Year Ago

Note: Doesn’t Add Up to a 100 b/c not all viewing sources are listed.

Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

ad supported cable ratings outperform broadcasts seven net levels across main advertising targets
Ad-Supported Cable Ratings Outperform Broadcasts Seven Net Levels Across Main Advertising Targets

27% Above Broadcasts’ Level

Source: CAB analysis of Nielsen Galaxy Live+SD . Official Season. Broadcast Gross=pgm level data.

slide6

With Diminishing Viewing Levels Year After Year – Broadcast Continues To Loose Grasp As Viewers Of All Ages Flee Each Night Of The Week. Broadcasts’ Loss Is Cable’s Gain As Cable’s Niche Programming Captures Viewers Hearts – Especially During Monday & Saturday Nights.

in 06 07 season ad supported cable captures adults 18 34
In 06/07 Season, Ad-Supported Cable Captures Adults 18-34

Primetime Gross RTG Percent Change: 06/07 v. 05/06

Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data.

Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

broadcast lost hold of its female viewers each night the week
Broadcast Lost Hold Of Its Female Viewers Each Night The Week

Primetime Gross RTG Percent Change: 06/07 v. 05/06

Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data.

Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

broadcast continues to experience double digit loses with men across the board
Broadcast Continues To Experience Double Digit Loses With Men Across The Board

Primetime Gross RTG Percent Change: 06/07 v. 05/06

Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data.

Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

slide10

With Broadcast Down Each Night Of The Week Across Practically Every Demo – Just How Low Are Broadcasts’ Ratings?

65 of broadcasts primetime programming earned below a 3 0 in 06 07
65% of Broadcasts’ Primetime Programming Earned Below a 3.0 In 06/07

06/07 Broadcast 7 Primetime AVG RTGs

Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data.

Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

drill down even further 67 out of the 98 cells are down
Drill Down Even Further – 67 Out Of The 98 Cells Are Down

06/07 Broadcast 7 Primetime AVG RTGs

Source: CAB analysis of Nielsen Galaxy Live+SD AA%. Official Seasons. Broadcast=pgm level data.

Sat=bdcst 5 & Sun=bdcst 6. All pgmg.

cable seizes primetime share13

Cable Seizes Primetime Share

06/07 Primetime Season Review