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Online Banking: www.citibank.com Nicole Fukeda Meghan Lilly Yuya Nonaka Thor Peterson Introduction Nicole Fukeda - Email Address: fukeni2@usfca.edu - Major: McLaren School of Business, Marketing Major

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online banking www citibank com

Online Banking: www.citibank.com

Nicole Fukeda

Meghan Lilly

Yuya Nonaka

Thor Peterson

introduction
Introduction
  • Nicole Fukeda

- Email Address: fukeni2@usfca.edu

- Major: McLaren School of Business, Marketing Major

- Career Goals: Obtain masters and CMO at large marketing firm

  • Meghan Lilly

- Email Address: lillme2@usfca.edu

- Major: Mclaren School of Business, International Business Major

- Career Goals: Obtain international relations position in an export oriented firm

  • Yuya Nonaka

- Email address: nonayu2@usfca.edu

- Major: McLaren School of Business, Finance Major.

- Career Goals: Attain CFO position in large finance firm.

  • Thor Peterson

- Email Address: petersont@usfca.edu

- Major: McLaren School of Business, Business Major

- Career Goals: Obtain CIO position in large IT firm like Hewlett Packard or Cisco

status
Status
  • Technology
  • Organization
  • People
  • Success
technology
Technology
  • Browser (User Interface)
  • Server (Bank Database)
  • Security
  • Connection
organization
Organization
  • Board of Directors –Citibank–

- Vice Chairman – Paul J. Collins

- Chairman and CEO – Robert I. Lipp

- President – Victor J. Menezes

- Chairman – John S. Reed

- Vice Chairman – William R. Rhodes

- Vice Chairman – H. Onno Ruding

people
People
  • Job Categories:

-Local Debt

-Loan Syndications & Capital Markets

-Project Finance

-Export Credit Agency Financing

-Mergers and Acquisitions

  • Training Programs

-Management Associate Program

  • Career Development
  • Leadership, Staffing & Development
  • Performance Management
success
Success
  • 82 Billion Gross Revenue in 1999
  • Expected Gross Revenue of over 117 Billion in 2000
  • Very stable company that is always growing
objectives
Objectives
  • Company Mission
  • Primary Goals
mission and goals
Mission and Goals
  • To offer innovative approaches to meet changing needs of today’s banking customer, helping them to stay ahead in this emerging competitive market
  • To offer a wide range of investment banking products to help identify and achieve financial objectives of customers
  • To seize opportunities to build capabilities and share in both well-established and emerging markets
  • To strengthen strategic presence in key markets
  • To benefit from the major structural changes occurring in Europe through the acquisition of the investment banking business of Schroders
  • To be a leader in electronic payments and commerce on the Web by introducing new internet-based applications to customers
  • To continue building capability on the internet through the leadership of the new Internet Operating Group
analysis
Analysis
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
strengths
Strengths
  • CitiBanking
  • Partnership with Salomon Smith Barney
  • Private Banking
  • Credit Cards
  • Consumer Finance
  • Life Insurance
  • Personal Property Casualty Insurance
  • Capital Strength
  • Company’s Aggressive Approach
weaknesses
Weaknesses
  • Manage Large Organization
  • Responsibility to customers, employees, and stockholders to move ahead in a rapidly competitive industry.
  • Management challenge
  • Exploit growth
  • Citibank Seoul, Korea Short-Term Rate Hike
  • U.S. market plunged
opportunities
Opportunities
  • Sharing Knowledge Across the Country
  • To be a Provider of Financial Products and Services
  • Expanding Free Markets
  • “Internet Touch Point”
  • Development of Markets
  • Investment Services
  • Home Equity and Debt Consolidation Loans
  • Insurance
threats
Threats
  • Joint Venture with State Street Corporation
  • Investments in Latin America, Argentina, Mexico
  • Citibank’s credit card theft
  • Tightening Financial Conditions
resolutions
Resolutions
  • Recommendations to CitiBank
  • Group Comments
recommendations
Recommendations
  • Should continue to support growth in their domestic and worldwide markets
  • From using the site we feel that Citibank’s online users would benefit most from a more updated website. As of now, transactions can take up to three days to update on the user account info.
  • On the website there should be more differentiation between the Citibank information on products/services and the information of their subsidiaries.
group comments
Group Comments
  • Citibank has dedicated their website to the customers and currently offers many services.
  • We found working on the Citibank website at www.citibank.com to be interesting and quite useful. The site offers many options to view and manipulate financial data and provides a nice clean website as the interface.
  • In general, the website was easy to navigate and the services were simple to use.
  • We feel Citibank should concentrate on customer based issues instead of so much focus on acquisition of new assets.
bibliography
Bibliography
  • Bank of America – www.bofa.com
  • Discover – www.discovercard.com
  • Washington Mutual – www.washintonmutual.com