Module I I .

1. Training course for youth workers ‘Social mentoring as innovative training pathway to lifestyle self-employment’ Module II. Facilitating the social mentoring process on LSE by using the set of open educational resources (OERs) on Life-Style Entrepreneurship 3rd face-to-face session This project has been funded with support the European Commission. This publication reflects the views only of the author, and the commission cannot be held for any use which may be made of the information contained therein.

2. Discussions on the 2nd session • What did learn during the 2nd online session? • Where some difficulties during this session? • What would you like to discuss with the group on the 2nd online session?

3. Questions for Reflections • What do you think are benefits and challenges of mentoring on lifestyle self-employment (LSE)? • In which cases, in your opinion, it is better to choose individual or group mentoring on LSE? • What aspects has to be taken in consideration by the manager during the matching process? • What problems could arise in the mentoring on LSE relationships because of cultural differences, insufficient communication, or a lack of common interests between mentor and mentee? • What could be the topics for discussions during the mentoring on LSE sessions? • Should a mentor talk more than a mentee during the mentoring on LSE sessions or should he/she listen more to the mentee and give advices? • What do you think could be the most acceptable duration of the mentoring on LSE sessions? • What could be the Mentees’ goals for the mentoring on LSE?

4. Group work exercises on Module I

5. Aim of the MODULE II To introduce the concept of lifestyle self-employment with special focus on Life-Style Entrepreneurship.

6. Objectives of the MODULE II • to define concept of lifestyle self-employment; • to introduce the main peculiarities of Life-Style Entrepreneurship as a useful alternative of self- employment to youth in nowadays labour market; • to introduce the methods for motivation of youth to become lifestyle self-employed; • to overview the different types of Life-Style Entrepreneurship using success stories; • to define main Business principles in LSE and main parts of the business plan; • to analyse Marketing strategies in LSE; • to introduce the Set of practical exercises as Set of OERs ‘Pathway to Lifestyle self-employment’ to be used to facilitate the social mentoring process on LSE; • to analyse the Lesson plan for innovative ‘SELF-E training course’ for young people with fewer opportunities, including NEETs, based on social mentoring and OERs.

7. Sub-module 1

8. Entrepreneurship and self-employment (SE) (1) • Defining entrepreneurship • Entrepreneurship is a key driver of economy. • It is associated with business, innovationand the ability to task risk. Over the years entrepreneurship has been defined in a few different ways. Yet, all the definitions that can be found link it with innovation and the ability to create new things (including ideas or products). • The most comprehensive definition of entrepreneurship is that of the European Commission: “Entrepreneurship is an individual’s ability to turn ideas into action. It includes creativity, innovation, risk taking, ability to plan and manage projects in order to achieve objectives.” • https://ec.europa.eu/growth/smes/promoting-entrepreneurship_en

9. Entrepreneurship and self-employment (SE) (2) Types of entrepreneurship • Small Scale Entrepreneurship: there is a single business owner who is running the business with the aim to make a profit they will initially benefit from. Such business is often funded by small business loans. The owner employees few staff. • SME (small medium entrepreneurship): the entrepreneurs will have a clearer vision of the future of their business. The owner(s) invest in experienced staff, new technology or consult their activities with professionals • Start-up Entrepreneurship: innovation in its full meaning. These businesses are governed by the ability to task risk and stay patient in gaining profit from any performed within activities. • Large Company Entrepreneurship: they start growing from the success of their core products, which are the engine for the development of new ones, step by step bringing in innovation and convincing consumers on the beneficial factors they carry.   • Social Entrepreneurship: developing solutions and/or products that the society will benefit from. The core goal is to fill the gap with what the people around you need and/or want, not to participate in market share. It can be non-profit.

10. Entrepreneurship and self-employment (SE) (3) • What does entrepreneur mean? Someone who has an idea and is ready to transform it into a business, additionally ready to take the necessary risks for a vision to become a reality. • What skills does the entrepreneur have? • basic skills (e.g. mother tongue; foreign language; mathematics, science and technology; digital competence; learning to learn; social and civic competencies; sense of initiative); • people-related skills (e.g. communication, interpersonal relationship, team working, cultural awareness/ expression); • conceptual skills (e.g. organization, problem solving, planning, learning-to learn skills, innovation and creativity skills, systematic thinking); • social perception; • impression management; • persuasion and influences; • social adaptability;

11. Entrepreneurship and self-employment (SE) (4) • Types of entrepreneurs: • the Cantillon Entrepreneur, who acts as an innovator securing his/her market position against the competitors (Cantillon from the French economic Richard Cantillon). • the Industry-Maker, pioneer who puts considerable efforts in the company formation and be a leader. • the Administrative Entrepreneur, an individual who establishes a company and takes the managerial position of a single company. • the Small Business Owner/Operator, organizes business activities around the retail and wholesale branch in a specific area. • the Independent Entrepreneur, forms a business alone and is not focused on its long-term management, is driven by strong motives and tends to avoid risks.

12. Entrepreneurship and self-employment (SE) (5) Which are the main entrepreneurial skills? A very comprehensive tool, designed to improve the entrepreneurial capacity of European citizens is EntreComp (The Entrepreneurship Competence Framework; 2016). The EntreComp components are grouped in 3 areas, compromising of 15 competences.

13. Sub-module 2

14. Life-Style Entrepreneurship (1) • A lifestyle Entrepreneur is a person who builds his job around his life(style) and earns money through doing what he loves. Earning money is still important in this approach but not the main motivation. • Lifestyle entrepreneurs value a desired lifestyle over money. • A lifestyle entrepreneurship business supports own life and allows to create freedom while making an impact in other people’s lives

15. Life-Style Entrepreneurship (2) The main differences between the mindset of an entrepreneur and a lifestyle entrepreneur:

16. Life-Style Entrepreneurship (3)There are a lot of occupational areas with variety of types of work where lifestyle business could find successful development

17. Life-Style Entrepreneurship (4) The main knowledge, skills and attitudes related to Entrepreneurship competence are:

18. Life-Style Entrepreneurship (5) If a Lifestyle Entrepreneurship is for everyone? Not everyone can be a Lifestyle Entrepreneur; it requires specific personal traits, along with the desire to make a business out of one’s passion whether this is for financial or social gain or to prevent isolation.The future entrepreneur should consider his personal traits of character to evaluate whether this is the right choice. In order to do this we suggest to start listening to yourself, your feelings and asking yourself essential questions about your (professional) skills, personal needs and goals in life.

19. Sub-module 3

20. Business principles and Marketing in Life-Style Entrepreneurship (1) A lifestyle entrepreneur focuses more on the life rewards provided to people that enjoy and have a passion for what they are doing. There is a possibility that the business will do particularity well since the individual has a passion for what he/she is doing. Here are some principles and steps.

21. Business principles and Marketing in Life-Style Entrepreneurship (2) • Using ICT in Life-Style Entrepreneurshipreduce enterprise activity costs, minimize risk, increases opportunities to check and try your own ideas, supports your learning and improvement. • Social Media ans Social Media Marketing (SMM) for small businesses and LSE is a popular topic these days. Without a social media strategy your time and efforts can and will face plant on the sidewalk of good intentions. • The GDPR (General Data Protection Regulation) applies to any business forms (traditional or self-employment) that collects and processes data belonging to individuals – regardless of the enterprise size. This means that even small construction businesses and self-employed persons will have to comply with GDPR.

22. Business principles and Marketing in Life-Style Entrepreneurship (3) • A business plan is not just a fund-raising tool. In fact, it is a tool for understanding how and the business will operate. It can be used to monitor progress; it forces regular reviews of the value proposition, marketing assumptions, operations plan and financial plan.

23. Business principles and Marketing in Life-Style Entrepreneurship (4) • Choose the format you’d like to use. The more basic and brief the business plan, the less bulky text you will need to write. Instead of lengthy, detailed paragraphs, you might use bullet points instead. Some formats are as short as 1 to 4 pages, while very detailed plans can run over 50 pages. The shorter, more basic plans get to the heart of your business immediately.

24. Business principles and Marketing in Life-Style Entrepreneurship (5) Marketing is strategic communications and promotions delivered in a mix of forms: advertising, public relations, personal selling, direct marketing, sale promotion, interactive/internet marketing, Word-of-mouth marketing, events and successful experiences, etc.

25. OERs Pathway to lifestyle self-employment

26. Success stories on n self-employment based on Life-Style Entrepreneurship

27. Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (1)

28. Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (2)

29. Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (3)

30. Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (4)

31. Sample of lesson plan for innovative SELF-E training course for disadvantage learners based on social mentoring (5)

32. Task for individual work Please fulfil at least one OER and fill in the “Feedback sheet” for this OER. See Annex 1 of Learning Guide.

33. Introduction of the practical exercises on Module II for the 4th session

34. Homework • Self-learning of Module II “Facilitating the social mentoring process on LSE by using the set of open educational resources (OERs) on Life-Style Entrepreneurship”. • Filling in the Feedback sheet in order to bring it to 5th session.