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Group Study Presentation Anke Bernards, Stephanie Diller, Andrea Hanisch . ADIDAS - NIKE . Clive’s Comments. Good introduction Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation. Excellent graph on efficiency.

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group study presentation anke bernards stephanie diller andrea hanisch
Group Study Presentation

Anke Bernards, Stephanie Diller, Andrea Hanisch

ADIDAS - NIKE

clive s comments
Clive’s Comments

Good introduction

Try to avoid just reading. Use slides as prompts. Perhaps practice a little more before presentation.

Excellent graph on efficiency.

Perhaps an industry line of graphs so as to make comparison to the industry.

Great SWOT and conclusions

Great sustainability summary

structure

Howwechosethecompanys

History, Trends andrecentnews

Financial Analysis:

Liquidity, Profitability, Efficiency, DuPont

Stock chartandpricetrends

Conclusion Financial Data

Swot Analysis

Overall Conclusion

STructure
i how we chose the companies
I. Howwechosethecompanies

Sport Apparel & Accessories

i how we chose the companys
I. Howwechosethecompanys

http://www.youtube.com/watch?v=8TnG7jyfoWI

i history trends and recent news

NKE Competitors

I. History, trendsandrecentnews
  • Overall Information:
  • Foundend: 1924 in Germany
  • Type: Aktiengesellschaft
  • Industry:Clothing and consumer goods manufacture
  • Area Served: Worldwide
  • Products: Footwear, sportswear, sports equipment,
  • toiletries
i history trends and recent news1

Recent News:

  • In 2006 Adidas announced 11-year deal to

become official NBA apparel provider

  • Adidas provided official soccer balls for 2006

and 2010 World Cups

  • Official provider for English and South African

Cricket teams

I. History, trendsandrecentnews
i history trends and recent news2
I. History, trendsandrecentnews
  • Overall Information:
  • Founded: 1964 in the US
  • Type: Public Company
  • Industry: Clothing and Sports equipment
  • Area Served: Worldwide
  • Products: Athletic shoes, Apparel,
  • Sports equipment, Accessories
i history trends and recent news3

RecentNews:

  • The 2010 Nike Pro Combatjerseycollectionis

wornbyteamsfromuniversitiesthroughoutAmerica

  • NewestNike productscontainFlywireandLunarlite

Foamtoreduceweight

  • Release ofNike + Sports Band
  • Sweatshop Issue: since 2002, great improvement in

working conditions, health care, environmental issues,

and allowance of random factory inspections

I. History, trendsandrecentnews
ii financial analysis liquidity
II. Financial analysis: Liquidity

Key Ratio: Net Working Capital

ii financial analysis liquidity1
II. Financial analysis: Liquidity

Key Ratio: Long Term Debt Ratio

INDUSTRY 10,58%

ii financial analysis efficiency
II. Financial analysis: Efficiency

Key Ratio: Total Asset Turnover

Industry: 0,56

ii financial analysis efficiency1
II. Financial analysis: Efficiency

Key Ratio: Inventory Turnover

Industry 1,76

ii financial analysis profitability
II. Financial analysis: Profitability

Key Ratio: ROA

Industry 4,39%

ii financial analysis profitability1
II. Financial analysis: Profitability

Key Ratio: Gross Profit Margin

Industry 17,55

slide22
SWOT

Threats

- Intensecompetition

- Fakingofproducts

- Sponsoredathletesarereflecting negative image (i.e. Kobe Bryant)

Opportunites

Joint Venture of Adidas with Stella McCartney

-plans tooutscore e-commerce

  • Strength
  • Biggestsponsorofsportevents
  • -Brand recognition
  • - Obeying environmental laws

Weaknesses

- High prices

- Web bookingonly in US

  • Strategy
  • Growth strategy -> Russia, China, North America
  • Productinnovations
  • Concentrating on soccerworldchampionships
conclusions sustainability
CONCLUSIONS – Sustainability
  • Sustainability Statement:
  • Performance, Passion, Integrity,
  • Diversity
  • Environmental Strategy 2015
  • Supply Chain standards
  • Materials: Sustainable,
  • recycled,Organiccotton
  • Closed-Loop Business Model
  • Focus on key policy issues of climate change, sustainable materials and product and post-consumer waste
slide24

THE END

Thanks for your attention!