AmeriCorps & Volunteer Florida Marketing and Branding

1. AmeriCorps & Volunteer Florida Marketing and Branding

2. The importance of Marketing and Branding • Consistent branding and messaging gives people the opportunity to share a connection with the program’s impact • Helps keep AmeriCorps visible and relevant • Provides media exposure to the amazing work AmeriCorps programs are doing • Increases national and local recruitment efforts • Contractual Requirement

3. Setting Norms around Marketing and Branding • Communicate the importance of AmeriCorps/Volunteer Florida marketing and branding to program staff • Make it an expectation not the exception • Think of yourself as a partner in this work; we all do it together so let’s show that we are working together!

4. Best Practices • When it doubt, tri-brand it! (see TFA tri-branding on this PowerPoint) • Pass along articles, media hits, social media campaigns, etc • Ask questions! • Think of creative ways to feature partnership

5. Requirements • Daily Gear • Apparel • Lapel Pins • Lanyards • Branding & Marketing • Tri-branding • Media exposure • Feature partnership in • programmatic communication • Service Site Signage • Elevator Speeches

6. Example: Social Media Campaign

7. Example: Photos, Articles, Speaking Opportunities

8. Let’s Practice • You will be given a situation • Talk with your table for 2 minutes on how to creatively improve the marketing/branding • Share out! Participants get prizes 

9. Practice Situation • Bobby the AmeriCorps member has attended an event, but forgot to wear his AmeriCorps shirt. You quickly want Bobby to be recognized as an AmeriCorps member. • What do you do?

10. Practice Situation • You are planning an event. What types of branding and marketing ideas do you have to ensure you are fulfilling your requirements. • This can apply to the communication BEFORE the event, during, and after.

11. Thanks for listening!Feel free to contact me at diana.rubin@teachforamerica.orgat any time.