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Explore the challenges in promoting infant food in China, focusing on misleading ads, baby food stages, and complementary food supplements. Review the 2008 report and propose strategies for improved infant and young child feeding practices.
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Infants' right to food Assessing where countries stand Name: Zhang Shuyi Country: P.R. China
Inappropriate promotion of baby foods • Foods for over 6 months babies is NOT BMS in China • Discount, gift with sale…… • Advertisement • Nestle cereal staged 1, 2, 3 without clear age recommendation • Stage 1 could refer to babies under 6 month • Sprinkles for complementary food supplement • IFE, poverty area, anemia prevention • Fishing strategy
WBTi assessments • The report 2008 was shared in the working group of Chinese Regulation of BMS revising • State council, Health, Commercial, consumer • The report supports evidence-based IYCF programme planning • NPA for Children development 2010-2011 • IYCF surveillance every year • Update national strategy on IYCF • BFHI reassessment and 20 /40 hr training course • WBTi reassessment in 2011 updated data on • NPA for Children development 2010-2011 • National Action Plan for AIDS, Syphilis and HBV Prevention from Mother to Child Transmission • The 2008 report of National survey in 2006 • Mother booklet on the Code and Chinese Regulation, 2010
Conflict of Interest • Examples • Government-company programmes on child health • Health education materials in hospital • Company supported academic conferences and study tour • Suggestions • More funding to health education on IYCF in hospital • Stop G-C programmes • Rules on company subsided academic activities
Maternity Benefits in China For the first birth, in state-own institutes • 3 months (12 weeks) maternity leave with basic salary • 1 months extra for father or mother over 27 years old • 30 minute breastfeeding break everyday in the first year • breastfeeding room or milk store condition in working place??