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ATCR – Engaging the Media Plenary Chris Friesen July 3, 2013. Surrey Welcoming Communities Project. July 3, 2013. Surrey Welcoming Communities Project. SWCP Context. City of Surrey, BC (pop 502,000 - 2013)

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surrey welcoming communities project

ATCR – Engaging the Media Plenary

Chris Friesen

July 3, 2013

Surrey Welcoming Communities Project

July 3, 2013

Surrey Welcoming Communities Project

swcp context
SWCP Context

City of Surrey, BC (pop 502,000 - 2013)

  • One of the fastest growing municipalities in Canada – over 1,000 new residents arrive each month
  • 2010-2012 – over 550 resettled refugees
  • 1 out of every 3 resettled refugees destined to BC settles in Surrey every year

July 3, 2013

Surrey Welcoming Communities Project

surrey places of birth
Surrey - Places of Birth

July 3, 2013

Surrey Welcoming Communities Project

swcp goals
SWCP Goals

The Surrey Welcoming Communities Project – a one year initiative designed to increase the capacity of the Community to support the Integration of New Immigrants and refugees by:

  • improving access to Community services;
  • supporting the development of intercultural relationships and mutual trust;
  • supporting welcoming and inclusive workplaces;
  • creating welcoming and inclusive spaces in the Community

“Integration is a two-way process, which involves commitment on the part of Immigrants and Refugees to adapt to life in Canada and on the part of Canadians to welcome and adapt to new people and cultures.”

June 11, 2013

Surrey Welcoming Communities Project

swcc membership 25 bodies
SWCC Membership -25 bodies
  • City of Surrey (lead agency)
  • Immigrant and Refugee Serving Agencies
  • Mainstream Social Service Agencies
  • Regional Health Authority
  • Post Secondary Institutions
  • The Surrey Board of Trade
  • SurreyCares(Surrey Foundation)
  • Surrey Museum
  • Surrey Libraries – 9 Branches
  • Surrey Parks, Recreation & Culture
  • Surrey RCMP
  • Surrey School District
  • “Broad base and inclusive membership representing all areas of civic society”

June 11, 2013

Surrey Welcoming Communities Project

swcc membership
SWCC Membership

June 11, 2013

Surrey Welcoming Communities Project

swcc initiatives
SWCC Initiatives

Eight (8) main components – one year multi-pronged, systemic approach

  • Surrey Youth Conference
  • Youth Led Welcoming Communities Social Media Project
  • Welcoming Spaces and Places Reviews
  • Employer and Business Presentations and Forums

June 11, 2013

Surrey Welcoming Communities Project

swcc initiatives continued
SWCC Initiatives … continued
  • Service Provider Welcoming Communities Events
  • Welcoming Communities Dialogues Inspired by Cooking and Food
  • Public Exhibitions of Refugee Cultures
  • Refugee Myth Busting Campaign – Public Education Initiative

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign
Refugee Myth Busting Campaign
  • Engaging local media in stories of refugees – 4 times in 12 months – launched June 20 to 84,000 households
  • Launch of Global Voices newsletter
  • Promotion of key messages – refugees as resilient, having assets, resettlement as a humanitarian program, settlement challenges, social and labour market integration successes

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign continued
Refugee Myth Busting Campaign ...Continued
  • Surrey Leader Article – June 20, 2013

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign1
Refugee Myth Busting Campaign
  • Launch of Global Voices newsletter – quarterly basis

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign2
Refugee Myth Busting Campaign

Public Education System

  • Developing 20 refugee youth led workshops for administrators, teachers, counsellors and other support staff

Mapping out resettled refugee settlement patterns for planning and resource allocation purposes

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign3
Refugee Myth Busting Campaign
  • Where do resettled refugees live in Surrey?
  • Map: City of Surrey – Government Assisted Refugees - 2010-2012

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign4
Refugee Myth Busting Campaign

Surrey Public Library – 9 branches

  • Public education campaign in all branches around World Refugee Day
  • Engage local residents to read more about refugees through both fiction and non fiction – suggested reading list

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign5
Refugee Myth Busting Campaign

July 3, 2013

Surrey Welcoming Communities Project

refugee myth busting campaign6
Refugee Myth Busting Campaign

Conclusion

  • Sustained multi-pronged approach involving key community stakeholders and institutions
  • Leadership from Mayor and Council key
  • Consistent messages and use of images
  • Engage media early on with key communication messages – take the time to provide the larger, international context
  • Engage refugees through informed consent

July 3, 2013

Surrey Welcoming Communities Project

swcc resources
SWCC Resources
  • www.getintheknow.ca
  • www.wicsurrey.org/

July 3, 2013

Surrey Welcoming Communities Project