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FCA Brown bag December 2013. @jenni_burton. Growing Digital Connections | Defining Digital Connections. 900K Mobile #’s. 2 K Insta. 2M Email Addresses. 10K Twitter. 20K FB Fans. Growing Digital Connections | PRINT. Growing Digital Connections | PRINT. Pass Around Items

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growing digital connections defining digital connections
Growing Digital Connections| Defining Digital Connections

900K Mobile #’s

2K Insta

2M Email Addresses

10K Twitter

20K FB Fans

growing digital connections print1
Growing Digital Connections| PRINT
  • Pass Around Items
    • Instagram CTA (Package Inserts)
    • Catalog – Video/Pinterest Example (Digital First)
    • Scannable Cards (Class Meetings)
growing digital connections digitally
Growing Digital Connections| Digitally
  • Cross Marketing
  • Consistency
  • FB Advertising
  • Promotions
growing digital connections fb ads1
Growing Digital Connections| FB Ads

If you are serious about using Facebook as a marketing tool, you have to spend advertising dollars.

growing digital connections promotions
Growing Digital Connections| Promotions
  • Why are we doing this?
  • How long are we running this for (when?)
  • What is success?
  • How are we going to promote (and what’s our budget)?
    • Promoting the promotion!
  • What is the prize?
  • What are the methods of entry?
  • Who is the target?
  • What is the look/feel of the promotion?
growing digital connections promotions2
Growing Digital Connections| Promotions

Tool Tips: Seen Moment + Statigram

promotions content marketing
PROMOTIONS  Content Marketing
  • In Process 
    • Instagram Tile Preview (Pass Around)
    • Pre-Sales + Post Sales
    • Integrate images into catalogs (ring + FP)
      • Examples
    • Utilize Images As Email Content
      • Awareness/Relevancy
  • Future 
    • Additional Print Pieces To Support (Poster?)
    • Additional promotion of campaign
      • Traditional PR
      • Video Montage
content marketing defined purpose
Content Marketing | Defined + Purpose

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

content marketing activating your style setter content
Content Marketing | Activating Your Style Setter Content
  • Live View: stylesetter.simon.com
  • Quick Recap – WHY?
    • Engaging Fashion Content
    • Become Voice For Local Fashion
    • Consistency Across Mediums
    • Change/Enhance Consumer Behavior
  • Where Can Content Go (Beyond The Blog!)
    • Emails
    • FB Posts
    • Tweets
    • Instagram Posts
    • Website
  • How Do You Turn Blog Content Into Other Content…
content marketing email
Content Marketing | Email
  • P.S. – Struggling with summer office appropriate outfits? Get some inspiration from our Style Setter Jaclyn here.
  • Be sure to stop by J.Crew – they have a ton of great summer office looks – get inspired on our Style Setter Blog.
content marketing questions to ask yourself
Content Marketing | Questions To Ask Yourself
  • Why are we doing this?
  • Who is writing/creating the content? How often (when)?What is their incentive (why)?
  • What is the editorial process?
  • Where does the content “live”?
  • Where else can we utilize the content?
fca specific ideas thoughts life tips
FCA Specific Ideas/Thoughts – Life Tips
  • Instagram
    • Engage with hashtags – i.e. - #kkg #kappa
    • Have contest/promo around a specific fraternity wide tradition/symbol (i.e. – kites, keys)
    • Re-utilize images in marketing/print pieces
  • Content/Blogging
    • Use Leadership Consultants as bloggers?
    • Engage with a promotion to become a member or alumni blogger
      • Decide how much content you need/want and go from there on #
    • Compensate
  • Email – 2x’s/month // Consistency
  • Text – 1-2x’s/month
    • “Happy Founders Day”
  • Twitter
    • Create lists
    • Rule of 1/3’s
      • Your content
      • General interest
      • Interaction w/ others