1 / 11

Maximizing Guest Revenue: Expert Tips by Bill Bullard

Learn innovative strategies to boost revenue from guests through upselling techniques presented by Bill Bullard, Marketing Director of Inn at Occidental in Sonoma Wine Country. Discover how to tailor packages, train staff, and utilize barter/trading effectively. Includes examples and helpful resources for implementation.

lev
Download Presentation

Maximizing Guest Revenue: Expert Tips by Bill Bullard

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Upselling: Get More Money from Your Guests with Bill Bullard Inn at Occidental of Sonoma Wine Country CABBI Marketing Director Bullard Partners bill@bullardpartners.com 707-823-0350 Slides available at www.bullardpartners.com

  2. Increase Guest RevenueUpselling to Guests • Determine Market • Wine Crowd • Privacy • Rushed • Create Packages • Find Suppliers • Market Packages • Ask at reservation time • Include with online reservations • Include slip with confirmation United Airlines Follow-up email with business class upgrade offer

  3. Increase Guest RevenueUpselling to Guests • Train Staff: Selling & Delivering • Put in res. book w/ check-in time • Remove Unpopular Packages • Create New Packages • Picnic Lunches • Wine Tasting Bags

  4. Increasing Guest RevenueConfirmation Insert

  5. Increasing Guest RevenueTent Card Example Wine Country Platter Sun-dried Tomato Dip Smoked Salmon Spread Apple Chutney Calamata Olives Brie, Cambozola, and Smoked Gouda Cheeses Assorted Crackers & Crostinis Blackstone Merlot

  6. Increasing Guest RevenueBarter and Trading • Use excess room nights during slow season • To purchase the following items • Flowers • Massage • Wine/Champagne • Chocolate Truffles • Dinner • Limo wine tours • Then sell them to guests for CASH

  7. Increasing Guest RevenueOnline Example www.innatnewberlin.comwww.winecountryinn.comwww.innatparkside.com

  8. Upselling: Get More Money from Your Guests with Bill Bullard Inn at Occidental of Sonoma Wine Country CABBI Marketing Director Bullard Partners bill@bullardpartners.com 707-823-0350 Slides available at www.bullardpartners.com

More Related