Educational Support Program Updated June 24, 2013. Program Objective Target Educational Institutions Approach Pricing Roles and responsibilities. Agenda. US Community/Technical Colleges/By State. 4. 2. 8. 33. 8. 5. 17. 29. 17. 62. 17. 4. 4. 32. 1. 7. 29. 15. 7. 34.
1171 Total (Excludes Universities)
843 Offer PLC focused course curriculum
Domestically: Protect market share
Internationally: Increase market share
Globally: Increase long term revenueProgram Objective
60,000 trained Annually on RA Technology & Products
Training the next generation engineers “Farming For the future”
Focus of the ESP: It is not designed to compete with Rockwell Automation Training
Simplified processes and administration
Across all RACS Business Units – globally focused
Focused on formal training and education institutions
Pre-approved pricing levels
Field based executionWhat is the Educational Support Program?
A Global Rockwell Automation Commercial Marketing program designed to help Accredited Educational Institutions use Rockwell Automation products and technology in their curriculum.
80% of the technical colleges offer PLC focused courses (843 in US)
EXCLUDES: Customer’s training departments and OEM’s that build/develop training stations
Education Program participants 1000
Courses Offered 2
Students per class15
What if …
10% had purchase authority
What if …
They purchased $7500 per year
GOAL: Make it as easy as possible !
Simple, Simple, Simple
Classroom Toolkits – US$194 per Install (includes instructor support)
Student Toolkits (for homework use): US$100 per Install (no support)
Support Included for Instructor only (with Classroom Toolkit)
Student support is provided by Instructor
Hardware & Software (SW in addition to the required Classroom Toolkit)
Purchases through SAP Agreement 3000000510 (3*510)
Preferred pricing on specific product groups only
School must be in program to qualify for HW/SW pricingProgram Pricing
Note: Prices are expressed in US dollars unless otherwise indicated. Program prices and discount offers refer to the Rockwell Automation Suggested List Price and may not be inclusive of any local taxes or fees. All Program prices and discounts are subject to change without notice.
~US$194 / Install
~$100 / Student, 6-mo. license
Cost model: Cover Shipping, Handling, Media
Exceptional pricing to Participating Institutions
Distributors participate in all transactions
(Internal Use Only)
.25 OEM / .20 DM.50 OEM / .40 DM
20% off OEM/Book DM
Note: Any negotiations below the policy pricing will require approval
Educational OEM Definition:
Educational OEM Pricing Policy:
** The Accredited Educational Institution does not need to be a member of the Educational Toolkit Program since an OEM is not authorized to approve and accept orders for these application requests. It is however recommended that the Educational Institution sign up through their local distributor/Rockwell Automation office as this is how they would obtain a TechConnect Contract for software and firmware downloads.
1End Customer Registration is required at the time of order entry