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Course Launch 101. A Product Line Manager’s Guide to a Successful Course Launch. Before we continue…. Do you have the following? Access to Websphere/Accelerator Access to LCMS Access to Basecamp

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course launch 101

Course Launch 101

A Product Line Manager’s Guide to a Successful Course Launch

before we continue
Before we continue…

Do you have the following?

  • Access to Websphere/Accelerator
  • Access to LCMS
  • Access to Basecamp

If your answer is yes, continue to Lesson 1. If your answer is no, you will not be able to proceed with the training. You will need to obtain this access before continuing.

slide3

Lesson 1 Objectives

By the end of this lesson, you will be able to:

  • Access and complete the required fields within LCMS.
  • Publish a course to LMS and Store Front.
  • Complete the launch the course from their LMS, and test the accuracy of the launch.

It should take you approximately 1 hour and 15 minutes to complete Lesson 1.

slide5

Course name

  • Product price
  • Hours
  • Course description
  • Learning objectives
activity
Activity
  • You will need access to one of your unpublished courses for this activity.
  • Do not logout of your training course to complete this activity.
  • Log into LCMS with your username and password.
  • Update the 5 metadata fields.
  • Return to the lesson.
save it
Save It!

You must save your data before the system will allow you to publish.

publish it
Publish It!
  • Publishing your course makes it available for purchase or enrollment. You can either publish your course to storefront, LMS, or both.
activity1
Activity
  • You will need access to the course you just published for this activity.
  • Do not logout of your training course to complete this activity.
  • Log into LMS with your username and password.
  • Access manager mode and enroll yourself in the course.
  • Switch to learner mode and access the course as a learner.
  • Confirm course launch.
  • Return to the lesson when you have completed this activity.
knowledge check
Knowledge Check
  • What are the five required metadata fields that must be completed by PLMs?
  • PLMs should always publish courses to the VU or virtual university?
  • Will your published course be available to consumers on SF?
  • Will your published course be available to consumers on LMS?
slide14

There are 5 metadata fields that should be updated prior to launching a course.

  • All changes must be saved and published to be seen.
  • All new course launches should go through a QA by the PLM.
slide15

Lesson 2 Objectives

By the end of this lesson, you will be able to:

  • Respond to comments on their project within Basecamp within 15 minutes of being assigned the ticket.
  • Log into Basecamp and create project.
  • Log into Basecamp, create a project and assign a to-do task.

It should take you approximately 45 minutes complete Lesson 2.

slide17

Course Descriptions

  • Hours
  • Web Copy
  • Marketing Collateral
  • PPC
  • SEO
  • Launch date
slide18

Basecamp will help you get organized as a product line manager. It also gets everyone on the same timeline regarding course launches. Typically you will be assigned to a project by the project manager. You have the ability to create project too, but we will discuss this later. The project manager works as a liaison between you and marketing to create a smooth launch.

activity2
Activity
  • Do not log out of LMS to complete this activity.
  • Using the course you just published and launched work with the project manager to start a marketing course launch project.
  • Have the project manager assign you the a project within Basecamp.
  • Respond with a comment to the project within 15 minutes of receiving the email notification from Basecamp.
  • Return to the training course.
slide21

Create project

  • Name project
  • Start Project
activity3
Activity
  • Do not log out of LMS to complete this activity.
  • Log into Basecamp
  • Using the course you just published start a new project within Basecamp.
  • Invite at least one person within the company to your project.
  • Return to the training course.
activity4
Activity
  • Do not log out of your training course to complete this activity.
  • Using the project you just created add a to-do list to the project.
  • Assign at least one person to complete a task on the to-do list.
  • Return to the training course.
knowledge check1
Knowledge Check
  • Anyone with access to Basecamp can create a project.
  • Everyone in the organization will be automatically notified that you have created a project.
  • Which of these people would never be included in a Basecamp project:
    • The CEO
    • The CFO
    • The CRO
    • All of the above
    • Anyone could be included in a Basecamp project.

4. Can you assign multiple tasks to the same person?

5. Can you assign multiple tasks on the same project?

6. Is Basecamp used in the course launch process?

slide30

Basecamp is a good project management tool for the PLMs.

  • Any PLM has the ability to create projects.
  • Any PLM has the ability to assign to-tasks.
slide31

Lesson 3 Objectives

By the end of this lesson, you will be able to:

  • Update appropriate metadata fields in Websphere Accelerator.
  • Save metadata changes in the extended sites store.
  • Update the price field on storefront.

It should take you approximately 40 minutes to complete Lesson 3.

slide33

Update Storefront metadata

  • Create pricing specials
  • Build packages or kits
  • Make course available in Master Catalog
megasite vs extended site
Megasite vs. Extended Site

There are 2 major “stores” product line managers will work in to make changes, the extended sites store and Megasite. Extended sites store is the root store and all changes but price filter from the extended sites store to the portals, including your direct portal. There may be program description or discount that you want to apply to a course that only impacts the company and not the customers. This change would only occur on megasite.

catalog tree
Catalog Tree
  • The ecommerce catalog is where you will need to make changes to course metadata, including pricing in order for this information to filter to the stores. It is easy to access the catalog tree once you are inside the extended sites store. Keep expanding the tree until you have drilled down to your personal course group.
slide38

It is important that you remember to save all of your changes. If you do not save or do not get a message to save, your changes may not be applied to the storefront.

activity5
Activity
  • Do not log out of LMS to complete this activity.
  • Log into Websphere Accelerator
  • Using the course you updated in Lesson 1, find that course on the catalog tree.
  • Add a short description, add audience, and language information.
  • Save your changes.
  • Do not log out of Websphere and return to the training course.
pricing offer list
Pricing, Offer, List

You can set the list price

Set an offer price

Set tiered pricing

activity6
Activity
  • Do not log out of LMS to complete this activity.
  • Return to Websphere Accelerator (login again if you were timed out.)
  • Using the course you updated in Lesson 1, find that course on the catalog tree of the extended sites store.
  • Update the pricing on the course to reflect an offer price of 10% off your list.
  • Create tiered pricing for up to 100 seats.
  • Save your changes.
  • Repeat these steps in the megasite store.
knowledge check2
Knowledge Check
  • Which one of these metadata fields must be updated in Websphere Accelerator?
    • Course Name
    • Price
    • Course Description
    • None of the above
  • Which field is not found in accelerator, but in LCMS?
    • Course Outline
    • Learning Objectives
    • Vendor Information
    • None of the Above
  • You only need to save metadata changes in storefront?
  • If you save changes in accelerator, they are visible to the public if they are visible on the catalog.
  • You cannot update price in Websphere Accelerator.
slide44

Websphere accelerator is the storefront database management system.

  • All changes except price are filtered to the direct portals and megasite from extended sites.
  • It allows the product line manager the ability to manage pricing, content, and structure on the forward facing store.
end of course instructions
End of Course Instructions

You have reached the end of your course. Any changes you have made to your course catalog that should not be live should be deleted, retired, or archived.