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Alison’s coffee Shop Dilemma

Alison’s coffee Shop Dilemma. Team #1. Agenda. Problem Statement Analysis Entrepreneur Capabilities Alternatives Decision Criteria Recommendation Implementation. Problem Statement.

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Alison’s coffee Shop Dilemma

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  1. Alison’s coffee Shop Dilemma Team #1

  2. Agenda • Problem Statement • Analysis • Entrepreneur Capabilities • Alternatives • Decision Criteria • Recommendation • Implementation

  3. Problem Statement • Should Alison leave her stable at Cameco, in order to open a new coffee shop in Martinsville, Saskatchewan?

  4. Internal Analysis • Weaknesses • 16 % of people consume coffee at an eatery • -citizens work in Saskatoon • Strengths • -Martensville above average: 67% drink coffee daily • -specialty coffee market is growing • -

  5. External Analysis • Threat • -Tim Horton’s & Co-op • -Tim Horton’s expansion • -lower prices • Opportunity • -prime location • -growing population • -high average income in Martensville

  6. Entrepreneur Capabilities • Passion+Ambition • Consumer herself • Locality • Good relationships w/managers • Financial Stability • Good work experience in various sectors (coffee and marketing background)

  7. Alternatives • Status quo/Stay with Cameco • Open Moka Coffee in Martensville • Partner with local book/giftshop to promote her coffee shop

  8. Alternative 1: Status Quo/Cameco • Pro: • Financially stable • Experienced in the field • Con: • No passion • Ambition to start own business

  9. Alternative 2: Moka Coffee Bar • Pro: • Established brand • Prosperous Industry • Closer location for customers to pick up coffee • Con: • Franchise, not total ownership

  10. Alternative 3: Local partnership • Con: - Not immediate results • Pro: • Prosperous Industry • Profitable in long run • Above Average Income • Personal satisfaction • Benefits other local businesses • Less financial risk

  11. Decision Criteria • Entrepeneur Satisfaction • Customer Satisfaction that will be achieved from product • Profitability resulting from sales • Organisation’s culture’s • Location+Demographics

  12. Recommendation -Alternative 3: Partner with Local Coffee Shop -Reason: Best fit based on Decision Criteria

  13. Implementation 1 Year Plan • 6 months- remain with Cameco • - while advertising business & starting up • Employ family members • After 6 months • - increase prices • -start hiring outside of family

  14. Question Period

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