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Alison’s coffee Shop Dilemma. Team #1. Agenda. Problem Statement Analysis Entrepreneur Capabilities Alternatives Decision Criteria Recommendation Implementation. Problem Statement.

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Presentation Transcript
agenda
Agenda
  • Problem Statement
  • Analysis
  • Entrepreneur Capabilities
  • Alternatives
  • Decision Criteria
  • Recommendation
  • Implementation
problem statement
Problem Statement
  • Should Alison leave her stable at Cameco, in order to open a new coffee shop in Martinsville, Saskatchewan?
internal analysis
Internal Analysis
  • Weaknesses
  • 16 % of people consume coffee at an eatery
  • -citizens work in Saskatoon
  • Strengths
  • -Martensville above average: 67% drink coffee daily
  • -specialty coffee market is growing
  • -
external analysis
External Analysis
  • Threat
  • -Tim Horton’s & Co-op
  • -Tim Horton’s expansion
  • -lower prices
  • Opportunity
  • -prime location
  • -growing population
  • -high average income in Martensville
entrepreneur capabilities
Entrepreneur Capabilities
  • Passion+Ambition
  • Consumer herself
  • Locality
  • Good relationships w/managers
  • Financial Stability
  • Good work experience in various sectors (coffee and marketing background)
alternatives
Alternatives
  • Status quo/Stay with Cameco
  • Open Moka Coffee in Martensville
  • Partner with local book/giftshop to promote her coffee shop
alternative 1 status quo cameco
Alternative 1: Status Quo/Cameco
  • Pro:
  • Financially stable
  • Experienced in the field
  • Con:
  • No passion
  • Ambition to start own business
alternative 2 moka coffee bar
Alternative 2: Moka Coffee Bar
  • Pro:
  • Established brand
  • Prosperous Industry
  • Closer location for customers to pick up coffee
  • Con:
  • Franchise, not total ownership
alternative 3 local partnership
Alternative 3: Local partnership
  • Con:

- Not immediate results

  • Pro:
  • Prosperous Industry
  • Profitable in long run
  • Above Average Income
  • Personal satisfaction
  • Benefits other local businesses
  • Less financial risk
decision criteria
Decision Criteria
  • Entrepeneur Satisfaction
  • Customer Satisfaction that will be achieved from product
  • Profitability resulting from sales
  • Organisation’s culture’s
  • Location+Demographics
recommendation
Recommendation

-Alternative 3:

Partner with Local Coffee Shop

-Reason:

Best fit based on Decision Criteria

implementation 1 year plan
Implementation 1 Year Plan
  • 6 months- remain with Cameco
  • - while advertising business & starting up
  • Employ family members
  • After 6 months
  • - increase prices
  • -start hiring outside of family