Tuesday, 9/30/14

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JRN 302: Introduction to Graphics and Visual Communication - Design Principle: Contrast, Exam 1 Review. Tuesday, 9/30/14. Class Objectives. Lecture Design Principle: Contrast Exam 1 Review Homework assignments Book chapter 5

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### JRN 302: Introduction to Graphics and Visual Communication- Design Principle: Contrast, Exam 1 Review

Tuesday, 9/30/14

Class Objectives
• Lecture
• Design Principle: Contrast
• Exam 1 Review
• Homework assignments
• Book chapter 5
Contrast
• Occurs when two elements are different
• The greater the difference the greater the contrast – book says “Don’t be a wimp!”
• Goal is to add interest to a design, show what’s most important and direct the reader’s eye
• On a design without contrast, the viewer doesn't know where to look first or what is important.
Color Contrast
• If they are very similar then they have low contrast.
• Harmonizing color = adjacent to each other on the color wheel (analogous)
Color Contrast
• If two colors are different to each other they have high contrast
• Complementary colors
• B/W
Color contrast
• Adding a spot of color
• Makes a design less costly to professionally print
Color Contrast with Value
• The further apart the values of shades and tints, the greater the contrast.
• In PS Color picker, change the “B” value (in HSB) 0-100
• Also on Kuler wheel
Size Contrast
• Big and small type
• Big and small images
• “White space” with another element of the design
Size Contrast
• Big and small images
• Big and small type
• Also called Typographic Scale
• Newspapers are best at this...
• http://typecast.com/blog/contrast-through-scale
Shape Contrast
• Can be in terms of
• Runaround of image by text
• Or shape of text box itself
Shape Contrast
• Difference in comparison to other shapes in a design
• https://www.healthcare.gov/
• Circles and color contrast