NEWS MEDIA MANAGEMENT. DIVYA NAIK (9416) SONAL RATHOD (9420). Case study of ETV Network. BACKGROUND AND OVERVIEW. Ramoji Rao, the founder. Head office of ETV, Hyderabad. Belief and reverence towards one’s culture and language- Genesis of most media organizations – Imperative association
DIVYA NAIK (9416)
SONAL RATHOD (9420)
Head office of ETV, Hyderabad
Belief and reverence towards one’s culture and language- Genesis of most media organizations – Imperative association
Leased a high quality transponder on the INTELSAT satellite system and uplinked from Padukka near Colombo, Sri Lanka
Online viewing on Yupptv
a) Programme head selects the time and content of any programme that is telecast.
b) The marketing department is told about its time period, depending on the popularity of the programme.
c) The popularity of the programme is derived from the TRP rate.
d) On that basis the marketing and advertising department find and finalize the advertisements
Viewership as per TRP (Target Rating Point): 35% of India’s cable TV viewership and TRP of 92
Programme on Panchatantra tales on Sundays at 10:30 AM through puppetry. Aimed to remind of India’s artistic heritage
Big Live’s music awards for Bengal titled ‘Idea BIG Bangla Music Awards 2010’ (IBBMA) saw the TRP of ETV Bangla in Kolkatta soar to 1.1 – higher than any Hindi or regional entertainment channel
Big Live ‘IBBMA’ awards
ETV Marathi’s ‘DNA’