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NAHCR IMAGE 2013. Highlights of Best Practices, New Technology in Health Care Recruitment. Social Media Bootcamp. Jim Stroud, Director of Sourcing and Social Strategy at Bernard Hodes Group The Jim Stroud Show (You Tube Channel)

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nahcr image 2013

NAHCR IMAGE 2013

Highlights of Best Practices, New Technology in Health Care Recruitment

social media bootcamp
Social Media Bootcamp
  • Jim Stroud, Director of Sourcing and Social Strategy at Bernard Hodes Group
    • The Jim Stroud Show (You Tube Channel)
    • Author of Resume Forensics: How to Find Free Resumes and Passive Candidates on Google.
facebook

Facebook:

What is the number one way to attract passive candidates on FB?

photo that is shared once is shared at least 14 8 times 50 of all shares are pictures
Photo that is shared once is shared at least 14.8 times: 50% of all shares are pictures!

Combine that with key words to enhance SEO…photos should speak to your audience!

build your persona
Build Your Persona!
  • I want to attract:
  • The talent I want is an expert in:
  • The talent I want works for such companies as:
  • The talent I want probably went to school at:
  • The talent I want typically works (alone or in a team):
  • The talent I want tends to be (introverted or extroverted):
  • The talent I want would probably be interested in:
linkedin
LinkedIn
  • Make sure they can find you on their search:
what is the second largest search engine
What is the Second Largest Search Engine?
  • You Tube!
    • Does your organization have a dedicated You Tube “channel”?
      • Is there one for recruitment or just marketing?
    • Job posting with video are viewed 12% more than without
    • Suggestions:
      • How-to video
      • Typing in captions on back end of video
      • Check out your competitors videos and see what tag lines they are using
    • Vine/Instagram
and all the rest
And all the rest…
  • Twitter
  • Tweepz
  • Follow wonk
  • Google Plus
  • Healthgrades (for sourcing!)
current trends in recruitment metrics
Current Trends in Recruitment: Metrics
  • FTE employees to FTE recruiters:
    • System: 955:1
  • Centralized Recruitment:
    • 48% versus 25% hybrid versus local
  • Average number requisitions:
    • System: 40-42
    • Individual Hospital: 28
metrics continued
Metrics, continued…
  • Average number of hires in past year:
    • System: 843 with 43% of these are nursing
  • Days to Fill (posted to offer accepted):
    • OT: 54
    • PT: 52
    • All RN: 46
      • Critical Care: 49
      • OR: 51
      • Nurse Manager: 57
metrics continued1
Metrics, continued…
  • Turnover:
    • National Turnover in Healthcare: 14.7%
    • Nursing: 13.1%
  • Recruitment of RNs is expensive for any facility. A recent study by Jones, CB, The Cost of Nurse Turnover, Part 2, Journal of Nursing Administration, 35(1), 41-49, estimated a total cost of between $62,100 and $67,100 to replace a single RN.
what s happing in the west
What’s Happing in the West:
  • Top 5 Recruiter Core Functions:
    • Initial interviewing, Assisting manager in selection of best candidate, Onboarding, Orientation, Variety of training programs (labor/relations, new manager training)
  • Healthcare Reform:
    • Hot topic: 30 hour rule
    • New roles being developed:
      • Nurse Navigator
      • Patient Care Flow Nurse
      • Nurse Coordinators
  • IT & Clinical Informatics are also hot commodities
  • Vendors that are true partners (background checks, etc.)