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Writing Plan for a Persuasive Request. Opening . Body. Closing. Obtain the reader’s interest. Describe a problem, state something unexpected, suggest reader benefits, offer praise or compliments, or ask a stimulating question. Requesting Favors and Actions.

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writing plan for a persuasive request
Writing Plan for a Persuasive Request

Opening

Body

Closing

Obtain the reader’s interest.

Describe a problem, state something unexpected, suggest reader benefits, offer praise or compliments, or ask a stimulating question.

requesting favors and actions
Requesting Favors and Actions
  • Requests for time, money, information, special privileges, and cooperation require persuasion.
  • Requests may be granted because the receivers
    • Are genuinely interested in your project.
    • See benefits for others.
    • Expect goodwill potential for themselves.
    • Feel obligated as professionals to contribute their time or expertise to "pay their dues."
which of the following openings is effective for a persuasive request
Which of the following openings is effective for a persuasive request?
  • We need a speaker for our graduation ceremony, and your name was suggested.
  • We realize that you are an extremely busy individual and that you must be booked up months in advance, but would it be possible for you to speak at our graduation ceremony June 7?
  • You were voted by our students as the speaker they would most like to hear at graduation on June 7.
complaint letters
Complaint Letters
  • Avoid sounding angry, emotional, or irrational.
  • Begin with a compliment, point of agreement, statement of the problem, or brief review of action you have taken to resolve the problem.
  • Provide identifying data.
  • Explain why the receiver is responsible.
  • Enclose document copies supporting your claim.
  • Appeal to the receiver's fairness, ethical and legal responsibilities, and desire for customer satisfaction.
  • Describe your feelings and your disappointment.
  • Close by telling exactly what you want done.
complaint letter

Open letter

by clicking

icon at left

Quick Check

Complaint Letter
gaining attention
Gaining Attention
  • Offer

Take your old cell phones to one of our collection centers, and we'll recycle it and donate a portion of the proceeds to charity.\

  • Benefit

You'll help our environment and help your neighbors in the process.

  • Question

Microsoft has evolved. Have you?

  • Quotation or proverb

Opportunity seldom knocks twice.

  • Related fact

A virus is a computer program written to perform malicious tasks

  • Testimonial

"I never stopped eating, yet I lost 107 pounds."—Tina Rivers, Greenwood, South Carolina

  • Startling Statement

Drunk drivers injure or cripple more than 500,000 victims every year.

slide13

Build

Interest

(Example)

Rational Appeals

The Signature Air Purifier uses an electronic

filter that never needs replacing. Just rinse it

off, and it's as good as new. No costly

replacement filters means that the unit will

literally pay for itself.

checklist for analyzing a sales letter
Checklist for Analyzing a Sales Letter
  • At what audience is the letter aimed?
  • Is the appeal emotional or rational? Is the appeal effective?
  • Is the opening effective?
  • What techniques capture the reader's attention?
  • Is a central selling point emphasized?
  • Does the letter emphasize reader benefits?
  • How does the letter build interest in the product or service?
  • How is price introduced?
  • How does the letter anticipate reader resistance and offer counterarguments?
  • What action is to be taken and how is the reader motivated to take that action?
  • What motivators spur the reader to act quickly?