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Facebook 101

Facebook 101. Educating, Engaging, & Empowering May 3, 2012 Annual Gathering Pre-Event. What are Your Hopes?. Community, Connection, Communication To be more informed To reach a different/new segment. Greatest Concerns. The Know-How How do you do it, teach it, and keep it?

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Facebook 101

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  1. Facebook 101 • Educating, Engaging, & Empowering • May 3, 2012 • Annual Gathering Pre-Event

  2. What are Your Hopes? • Community, Connection, Communication • To be more informed • To reach a different/new segment

  3. Greatest Concerns • The Know-How • How do you do it, teach it, and keep it? • Boundary/Ethical

  4. Top Questions • How-Tos • Content • Teaching/Duplicating • Effective Evangelism

  5. Why Have a Profile? • Join the Conversation • Enhance Evangelism • Work More Efficiently

  6. What is Facebook? • Created in a Harvard dorm to create a file-sharing network among students • “Trying to map out the world that already exists” • Enhances already existing relationships • Allows opportunity to narrow the degrees of separation • ALL content is owned/managed by user

  7. Why Have ONE? • A Confusing Boundary • Inconsistent with Congregation’s Expectations • Our goal is authenticity, sincerity, and “humanity”

  8. What is Timeline? • A blend of several social media sites • Real Time Diary • Allows more input from the past • Allows you to tell your story

  9. Facebook 201 • Educating, Engaging, & Empowering • May 3, 2012 • Annual Gathering Pre-Event

  10. Small Group Questions • 1) What is your name/church? • 2) How have you been touched by a Facebook Ministry • 3) What is your most unexpected Facebook connection?

  11. What is Facebook? • “Trying to map out the world that already exists” • Enhances already existing relationships • Allows opportunity to narrow the degrees of separation • Allows interaction through a habitual behavior • Strengths - Evolving, powerful, BIG • Weaknesses - low-commitment, possibly enabling, fleeting • A tool for your CONGREGATION

  12. Who Are You Going to Be? (Online) • Authenticity is NECESSARY • Pick a limited number of Social Media Tools • Discover your Social Media “personality” • Decide what you want from Social Media • Determine a work flow

  13. Know Your Audience • Avg. Use of 55 min/day • gets 8 friend request/month • clicks “Like” 9 times/month • Makes 25 comments/month • “Fans” a page twice/month • Is a member of 12 Groups • 28% interact almost completely mobile

  14. The Three Facebook Options • Profile - As a person - what every user has • Page - Who We Are - always accessible to all - content can be managed by one or several • Group - As a “Normal” Group would be - could be open or private and allows for conversations and document sharing

  15. Facebook 201 • Educating, Engaging, & Empowering • May 3, 2012 • Annual Gathering Pre-Event

  16. Small Group Questions • 1) Tell us about some of the online ministries your church is doing or has attempted? • 2) What are some of the joys/challenges you’ve experienced as a part of the social media process?

  17. Making the Most of FB • Reach out (“Like”, Tag) other churches • Take your “fans” behind the pulpit • Go beyond the ministry - be people • Ask for input from fans. (polls) • Be VISUAL!!

  18. Making the Most of FB • Make Everything an Event • Don’t Just ask for things, don’t overannounce! • Don’t forget basics (Address, website, phone) • Offer Exclusive Content • Check Out Other Tools (apps/designs)

  19. Biggest Traps • Becoming Static/Disappearing • Over-posting • Doing it all yourself • Invasive commenting

  20. Summary • Who (is creating and receiving) • What (content/story/brand) • Why (Be clear on your purpose) • Where (EVERYWHERE!!) • How (Have a plan!)

  21. Getting Likes • Prizes/Check-Ins • TAGGING • Interact • Pictures!! Pictures!! • Qr Codes (http://createqrcode.appspot.com/) • Ask • Integrate other forms of Social Media

  22. Other Social Mediii • YouTube • Twitter • blogtalkradio.com • Ustream.tv • Pinterest.com • Your Blog (wordpress.com)

  23. Groups • Function as a “group” would • Sharing conversation in real time • Sharing Documents • Can be private, hidden, or public

  24. Facebook 201 • Educating, Engaging, & Empowering • May 3, 2012 • Annual Gathering Pre-Event

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