slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
3.02 PowerPoint Presentation
Download Presentation
3.02

Loading in 2 Seconds...

play fullscreen
1 / 14

3.02 - PowerPoint PPT Presentation


  • 461 Views
  • Uploaded on

3.02 . Explain advertising media used in the sport/event industries. ADVERTISING MEDIA. Channels of communication: Print Advertising/Publications Broadcast Advertising Direct-Mail Advertising Online Advertising (3.04) Out-of-Home Advertising Specialty Advertising.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

3.02


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
    Presentation Transcript
    1. 3.02 Explain advertising media used in the sport/event industries

    2. ADVERTISING MEDIA Channels of communication: • Print Advertising/Publications • Broadcast Advertising • Direct-Mail Advertising • Online Advertising (3.04) • Out-of-Home Advertising • Specialty Advertising

    3. PRINT ADVERTISING/PUBLICATIONS • PUBLICATIONS: Materials that are printed on a regular basis • NEWSPAPERS: • Coupon Ad • Sale Ad • Informational Ad • MAGAZINES: • Trade • Sports • Special Interest • Entertainment

    4. PRINT ADVERTISING/PUBLICATIONS

    5. BROADCAST MEDIA and ADVERTISING BROADCAST/ ELECTRONIC MEDIA BROADCAST ADVERTISING Forms of advertising on a Broadcast Media Radio Commercials Television Commercials Any visual or auditory form of communication using electronic technology • Radio • Television • Internet • (Pop-Up Ads, Email Ads, Social Media Ads, Banner Ads)

    6. BROADCAST MEDIA • BROADCASTING SPORTING EVENTS/GAMES (3.04) • Blackout Options: Broadcast of games instead of regular programming • Selling Broadcast Rights: • Pro teams earn revenue by permitting games to appear on TV

    7. “You Do” • Create a list of print and broadcast media available in Charlotte • Radio, Newspapers, local Magazines, local TV stations • (List 2 of each of the above categories) • Identify the following: • How often are they published/broadcasted? • Who is the target audience? • List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 • Create a visual with all of the above information • Present to the class

    8. 3.02 Explain advertising media used in the sport/event industries

    9. ADVERTISING MEDIA Channels of communication: • Print Advertising/Publications • Broadcast Advertising • Direct-Mail Advertising • Online Advertising (3.04) • Out-of-Home Advertising • Specialty Advertising

    10. DIRECT MAIL(3.02/3.04/3.05) Advertising distributed directly to the potential consumer through the mail (Catalogs, Coupon Mailers, Offers and Sales) EFFECTIVE DIRECT-MAIL MARKETING CAMPAIGNS INCLUDE A CALL TO ACTION ENCOURAGING CUSTOMERS TO RESPOND

    11. OUT-OF-HOME MEDIA Messages that reaches the customer away from home (Billboards, Airplane banners, Stadium Signage, Bus Ads)

    12. SPECIALTY ADVERTISING Promotional messages on everyday items • Pens/Pencils • Coffee Mugs • Key Chains • Most Awkward Specialty Advertisements

    13. TRENDS IN ADVERTISING MEDIA • Social Media • Twitter and Facebook advertising • Advertising on sports uniforms • NBA just approved for 2012-13 season • Adapt promotional messages for International Markets • Need to know different cultures so not to offend • Example: Concert performers

    14. “You Do” • Create a list of print and broadcast media available in Charlotte • Radio, Newspapers, local Magazines, local TV stations • (List 2 of each of the above categories) • Identify the following: • How often are they published/broadcasted? • Who is the target audience? • List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1 • Create a visual with all of the above information • Present to the class