Community Fun draising. The American Legion Children & Youth Conference 2007. Introduction. Americans contribute more than $200 billion dollars a year to charitable purposes of great diversity.
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The American Legion
Children & Youth Conference
Americans contribute more than $200 billion dollars a year to charitable purposes of great diversity.
Fundraising not only provides money for your programs, they help educate the community about The American Legion and your Post.
Fundraising is begging
Worthy Cause = Big Bucks
Corporations/Foundations contribute most of the $$
Economy Up = Increased Giving
Three Important Things to Know
People give when asked, and rarely give when they are not.
Donors are not ATMs.
You can’t raise all the money your Post needs by yourself.Grassroots Fundraising
Why do people make donations?
Belief in an organization’s goals
Intense interest in a specific program
Improve the quality of community life
#1 – Belief in OrganizationANSWER
Members, General Donors, Employees
Mutual interest / concern
Universe (geographic reach & impact)Constituency Circle
“You represent an organization whose mission is to improve the quality of life for our nation’s veterans and young people. Inviting a person or a family to support these purposes financially gives them and future generations the opportunity to assist.”