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Community Fun draising. The American Legion Children & Youth Conference 2007. Introduction. Americans contribute more than $200 billion dollars a year to charitable purposes of great diversity.

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community fun draising

Community Fundraising

The American Legion

Children & Youth Conference



Americans contribute more than $200 billion dollars a year to charitable purposes of great diversity.

Fundraising not only provides money for your programs, they help educate the community about The American Legion and your Post.

Grassroots Fundraising

  • Myths
  • Methods
  • Management
grassroots fundraising

Fundraising is begging

Worthy Cause = Big Bucks

Corporations/Foundations contribute most of the $$

Economy Up = Increased Giving

Three Important Things to Know

People give when asked, and rarely give when they are not.

Donors are not ATMs.

You can’t raise all the money your Post needs by yourself.

Grassroots Fundraising

Why do people make donations?

Because they are asked

Belief in an organization’s goals

Intense interest in a specific program

Family tradition

Leadership role

Improve the quality of community life


Tax deduction

Good business

#1 – Belief in Organization

constituency circle
Major donors, Board Members & Management

Members, General Donors, Employees

Former members

Mutual interest / concern

Universe (geographic reach & impact)

Constituency Circle
  • Face-to-face
  • Personal phone call
  • Personal letters
  • Door-to-door / phone-a-thons
  • Direct mail
  • Special events
plan commit communicate
Plan, Commit & Communicate
  • 3 primary reasons for fundraisers
  • Planning & commitment
  • Communication
  • What you don’t know can hurt you
  • Training
  • Sponsorships
final points to consider
Final Points to Consider
  • Transparency
  • Sell the benefits
  • Personal contact
  • Golden Rule
  • Do not fear rejection
  • Set Goals
  • Positive public opinion
community fun draising1

Community Fundraising

“You represent an organization whose mission is to improve the quality of life for our nation’s veterans and young people. Inviting a person or a family to support these purposes financially gives them and future generations the opportunity to assist.”