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Dr. Dave O’Brien Centre for Cultural Policy and Management City University London. Public Value at the BBC Trust: measuring, modernity and cultural policy. The politics of the BBC.
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Public Value at the BBC Trust: measuring, modernity and cultural policy
“Far from being passive, audit actively constructs the contexts in which it operates. The most influential dimension of the audit explosion is the process by which environments are made auditable, structured to conform to the need to be monitored ex-post. Audits do not passively monitor auditee performance but shape the standards of this performance in crucial ways, and public conceptions of the very problems for which it is the solution.” (Power 1996)
‘The fundamental reason for national and local government action is based on the economic principle of market failure. Market failure can occur for several reasons, but when it does occur it means the market will under value the benefits of engagement leading to an under supply of culture and sport. Therefore the market alone cannot be relied on to produce a socially optimum level of supply………. It is not sufficient, however, just to identify in principle that a market failure may exist: evidence is required (DCMS 2010:6)’
“a framework that helps us connect what we believe is valuable....and requires public resources, with improved ways of understanding what out ‘publics’ value and how we connect to them” (Moore 1995, cited in Willaims and Shearer 2011:1371).
“There is a danger in the UK at least, of public value getting used loosely as a portmanteau phrase expressing ideals and aspirations about public service, but capable of meaning many different things to different people”
“The ‘case’ of public value is an instructive lesson in the dangers of policy churn in the context of cultural policy. The way in which the concept was enthusiastically embraced by think tanks, politicians and cultural organizations is indicative of the restless marketplace for ideas that typifies contemporary cultural policy-making.” (Lee et al 2011:297)
“the scale of the BBC, its distinctive ‘constitutional’ independence, the indirect application of the public value principles of co-production and contestation and, above all, the manner in which public value doctrine has been chiefly implemented as a regulatory or quasi-regulatory principle in the form of service licences and a public value test rather than as a management and motivational doctrine sets the BBC apart from the public sector and public value mainstream. The BBC’s adoption of public value doctrines seems likely to be recorded in broadcasting history as an unsuccessful gambit in a bid to secure renewal of its Royal Charter and a new licence fee settlement on favourable terms.”
BBC Trust Staff
BBC trust interviewee
“actually what teased it out more than anything was the deliberative juries and the focus groups because then we were able to have some good conversation and we went right across the demographic groups and it just underlined what we thought ....The numbers are key and then you can build on that so that is what we did.”