Diffusion of Innovations. Kathy Gill 21 October 2003. Overview. Rogers Model Bass Model Stages. Rogers (1995). Identified four main elements of an innovation-diffusion process Innovation Social system Time Communications channels. Linear innovation-diffusion theory.
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21 October 2003
dx/dt=a*x*(1-x/K)+b*(K-x)x: cumulative number of adopters at time t,K: population of potential adopters in the social system,a: internal influence factors, and, b: external influence factors.