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B rooks Associates, Inc.

B rooks Associates, Inc. B rooks Associates, Inc. Focuses. Recommendation Historical Analysis Capital Budgeting Strategy Analysis Projected Performance. B rooks Associates, Inc. Recommendation. B rooks Associates, Inc. Recommendation. Do Not Buy Determined JCP is Overvalued.

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B rooks Associates, Inc.

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  1. Brooks Associates, Inc.

  2. Brooks Associates, Inc. Focuses • Recommendation • Historical Analysis • Capital Budgeting • Strategy Analysis • Projected Performance

  3. Brooks Associates, Inc. Recommendation

  4. Brooks Associates, Inc. Recommendation • Do Not Buy • Determined JCP is Overvalued Capital Budgeting Strategy A Recommendation HistoricalA. Projected Performance

  5. Brooks Associates, Inc. Historical Analysis

  6. Brooks Associates, Inc. Profitability Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  7. Brooks Associates, Inc. Profitability Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  8. Brooks Associates, Inc. Efficiency Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  9. Brooks Associates, Inc. Leverage Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  10. Brooks Associates, Inc. Liquidity Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  11. Brooks Associates, Inc. Market Value Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  12. Brooks Associates, Inc. Capital Budgeting

  13. Brooks Associates, Inc. WACC Calculation Firm Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  14. Brooks Associates, Inc. Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  15. Brooks Associates, Inc. Incremental FCF Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  16. Brooks Associates, Inc. WACC Calculation for Project Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  17. Brooks Associates, Inc. Strategy Analysis

  18. Brooks Associates, Inc. Sales Growth by Category Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  19. Brooks Associates, Inc. Retail Industry Sales Patterns H.E. Department Stores (Nordstrom’s, Dillard’s) Online Retail (Amazon, EBay) Value Department Stores (JCP, Kohl’s, Sears) Discount Retail (Target, Walmart) Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  20. Brooks Associates, Inc. Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  21. Brooks Associates, Inc. Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  22. Brooks Associates, Inc. Strategy Evaluation • Boutique Shops  Customer Experience • “Hang Out” Areas  Customer Experience • “Fair and Square” Pricing  Value • Exclusive Lines  Quality and Style Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  23. Brooks Associates, Inc. Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  24. Brooks Associates, Inc. Strategy Concerns • “Fair and Square” Pricing = Value • Unclear. Will customer’s perceive value? • Communication. Pay for marketing campaign • Exclusive Lines = Quality and Style • The right direction • Not enough brand recognition to parallel competitor’s pull Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  25. Brooks Associates, Inc. Strategy Concerns • LoungeAreas • Why More Volume? • Cutting Out High Margin Area • Do cosmetics and pizza mix? • Possible to add lounge near high volume area Capital Budgeting Strategy A Recommendation Historical A. Projected Performance

  26. Brooks Associates, Inc. Projected Performance

  27. Brooks Associates, Inc. Projected Performance Capital Budgeting Strategy A Recommendation HistoricalA. Projected Performance

  28. Brooks Associates, Inc. Focuses • Recommendation • Historical Analysis • Capital Budgeting • Strategy Analysis • Projected Performance

  29. Brooks Associates, Inc. shivkumar.morjaria@brooks.com austin.cooke@brooks.com zachary.keller@brooks.com ian.sanders@brooks.com

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