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Yahoo! Reporting System

Yahoo! Reporting System. Post Campaign Measurement Metrics. The number of times that an ad is served to a browser and seen by a user. Impressions. Clicks. The number of times users click on your ad.

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Yahoo! Reporting System

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  1. Yahoo! Reporting System

  2. Post Campaign Measurement Metrics The number of times that an ad is served to a browser and seen by a user Impressions Clicks The number of times users click on your ad The click through rate (CTR) = Total clicks garnered during the campaign divided by the total number of impressions. % Click Rate (CTR)

  3. Campaign Tracking - Ad Center Example: Analyzing how campaigns perform and with whom they resonate Measures and reports every Yahoo! campaign in impressions, click-through, conversions, etc. Queries campaigns by a host of variables, including creative unit, date, and targeting

  4. Campaign Tracking & Result Measurement Who saw my Ad? Who clicked my Ad? • Uniquely Yahoo! Snapshot • Present to you the profile of those who • Are interested in your Ad • - Age and gender of viewers and clickers • - Where content do they visit in yahoo! • - What are they searching for? What are they interested in? TV, Newspaper, Magazine, Radio can’t answer this!

  5. Yahoo! Snapshot (key clients only) Impressions & Clicks from Ad Center Age, Gender & Interests from Consumer Profile Campaign Result & Insights learning/sharing with Y! team Improvement Better strategy & Solution for the next Campaign

  6. Post Campaign ReportExample

  7. Agenda Samsung Campaign Monitor Report • Snapshot of campaigns • Media Component • Conclusion • Recommendations • Next Steps

  8. i330 Campaign A Report Card Target Ad Impressions 15,857,400 Delivered Ad Impressions 15,937,780 Clicks 10,000 Click Through Rate 0.25% Yahoo! over delivered on this campaign by 79,780 impressions

  9. Media Component Best Performing Placement by Click Rate -

  10. Summary – Local Campaigns • Y! users respond readily to Samsung advertising. CTR ranges from 0.79% to 1.28% (Esp with movie tie in, Superman Returns) • Y! SG Movies provide the highest CTR consistently. in terms of contextual targeting, we can presume that Y! Sg Movies’ users are more incline to associate brand with Entertainment. • Definitely can occupied a leading role in the music/entertainment space online. E.g. Sponsorship, Exclusive placements to reinforce the above.

  11. Screen Capture

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