Find a local business that you know and develop a social commerce site for the business

1. Find a local business that you know and develop a social commerce sitefor the business 991618 郭書呈 991645 李念樺 991629 何思緯 991706 羅詩惠 991642 王晧宇 991713 周宣安 991643 詹承穎 991714 李道涵 991644 趙濬 991749 黃建瑋 Case - Lohas 樂活鮮瓶

2. Write out a complete plan on how you build up the social commerce site.

3. Reporter: 991645 Introduce - Why we choose this local business We choose "Lohas", a new beverage brand, as our local business model. Lohasuses a variety of the freshest fruit and Taiwan's tea to make their drinks. One of the special ingredients is the option of using the white cane to make drinks, which has a lot of healthy effects. They adhere to update fresh brewed tea every four hours and do not add any unnecessary preservatives. References -- http://www.lohast.com.tw/about.asp

4. Reporter: 991645 How we build up the social commerce site andTrue value of Facebook - Build up the social commerce site We use the social network facebook fans page which providesfunctionality to build our e-commerce website. Fan page provides all the deals, new product information and occasional events as a marketing tool to promote sales. - True value of Facebook The true value of Facebook focuses on business growth and acquiring new customers, not the "like" button. It is more important to expose to the friends of fans which are the most potential customers. To these people, you have already had the identification of their good friends, that is, trust. The trust is like the leg which has crossed over the threshold, and this makes easier for us to have a business with them. References -- https://www.facebook.com/business/build

5. Reporter: 991645 • - Examples Case : Bicycle Store For instance, if there is a man who is considering to buy a bike, he would request some opinions from his friends. If that man often sees his friends leave their comments or a "like" on fan pages of some bike shops, the man would possibly become the next customer of the bike shop. Through the community sharing of the friends, they establish a good impression of the bike shop. They do not even need to ask for help from their friends and head for that bike shop straightly. References--http://www.bnext.com.tw/article/view/cid/0/id/25478

6. Reporter: 991645 Facebook – a New Destination for Social Commerce Site Development - Fan pages can be used in several ways Fan pages can be used in several ways for your Facebook marketing campaign. This page comprises all the information about your brand and your products. It is important to know the demographics of the mainstream users and speak to them in their own languages. Most importantly, make your page interactive by promoting contests or by offering coupons. Facebook and eCommerce integration is power-driven by the fans and letting them interact with your page immensely help you to build your brand. References -- http://socialmediatoday.com/williamjohnson/1180651/facebook-new-destination-ecommerce-site-development

7. 991629 (i)The local business current business problems

8. Reporter: 991629 ●Location References-https://maps.google.com.tw/maps?hl=zh-TW

9. Reporter: 991629 Business Problems • Customer decrease in the weekend After our survey,we find that the drink sales will decrease on the weekends. We consider that many students go home ob the weekends, so the customers decrease in the weekend. • Not in time to Delivery Service In weekdays, there are many customers buy drinks. Part-time worker have no time to delivery service. Lahos will have no delivery service.

10. Reporter: 991629 • Tainted milk、Tainted Tapioca milk tea Now many stores selling the tainted milk and Tainted Tapioca milk tea. Consumers will not to buydrinks because they afraid of eating toxic ubstances. • Use Styrofoam Cups The Owner wishes to maintain the temperature of drinks, so they use styrofoam cups. In fact, using Styrofoam is not environmentally friendly.

11. 99 (ii)Business objectives of this new IS/IT systems

12. Reporter: 991618 Why did we choose facebook fanspage ? It's convenient to manage and using for free The visibility of company will spread rapidly and create huge amount of potential consumers The fan page can be found by search engine and users can browse the page even they don't have facebook account References www.benchmarkemail.com.tw/help-FAQ/answer/what-are-the-benefits-of-creating-a-fan-or-business-page-on-facebook

13. Reporter: 991618 References www.inside.com.tw/2012/07/30/facebook-growth-team

14. Reporter: 991618 Action Steps： 1. Contact with the store 2. Create fan page 3. Discuss with store manager about rule of managing fan page 4.Raise suggestions to them 5. Promote their selling strategy 6. Compare the income and the number of costumers before the fanspage created

15. 991643 (iii) How you evaluate the possible solutions to the business problem and eventually come up with a decision for a solution

16. Reporter: 991643 A decision for a solution Customer decrease on the weekend We think Lohas can provide some promotions. Ex: buy ten get one, or add brown sugar pearls on weekends just one NT dollar. Not in time to delivery service We can use Facebook fans page to solicit delivery employees.

17. Reporter: 991643 Tainted milk、Tainted Tapioca milk tea We think it should be on the supplier side supervision require suppliers to provide qualified dairy and related evidence. If LOHAS fear of milk sold, we think we can progress in the purchase less to reduce costs. Use Styrofoam Cups We think LOHAS use styrofoam cups are not green, because styrofoam cups can not be recycled. We should talk the clerk that we want to use the plastic cups to instead the styrofoam cups.

18. Think of a method of how you can measure the effect of the social media on sales volume

19. Reporter: 991644 Why is Social Media Important for Business? You Have A Perfect Audience To Target You have millions of people on Social Media networks that are perfect for targeted ads about your product or service. If you’re looking for quick leads and customers, try setting up a Facebook campaign and start targeting people with interest in your industry. Make it known that your business is at least trying to provide some type of service to people. Your Next Potential Customer Could Come From Social Media Try searching for businesses in your industry on Facebook or Twitter. If these businesses have followers on these social media networks it might be a good idea to have some social presence available to the public. It’s Inexpensive Marketing What some businesses don’t realize is that social media is actually FREE! What a better way to market then on a social media network that is free to use. Reference:http://blog.halfabubbleout.com/blog/bid/266554/8-Reasons-That-Answer-Why-is-Social-Media-Important-for-Business

20. Social Media Is Often More Effective Than Traditional Marketing: Traditional print marketing (like newspapers and magazine ads) and advertising (like radio and TV ads) is not used like it once was, while the internet, business pages and tweets, and other social media platforms are taking over. We recently witnessed a tragedy at the Boston Marathon and within minutes thousands of tweets were composed and sent out over the twittersphere. Over 40 tweets a secondscould be seen on Twitter hash tag #BostonMarathon alone. All types of businesses from financial institutions to restaurants gave their input on sympathy for those involved in the explosions. Being a part of social media mediums is the ability to be notified of news quickly. Social Media Is Important: Having a social presence is a great way to connect with your customers. People like businesses that are personable and real. Become a company that engages with the world through social media. It’s the wave of now, and most likey the future. Reporter: 991644 Reference:http://blog.halfabubbleout.com/blog/bid/266554/8-Reasons-That-Answer-Why-is-Social-Media-Important-for-Business

21. Reporter: 991644 The top benefits of social media marketing 88%:Generated exposure 72%:Increased traffic 62%:Improved search rankings Reference:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf

22. ●Commonly used social media tools: Reporter: 991644 1.Facebook 2.Twitter 3.LinkedIn 4.Blogs 5.Youtub or other video It should be noted that in 2010, Twitter was in first place with 88% and Facebook wasclose behind with 87%. Since 2010, Twitter lost 4%, LinkedIn lost 7% and Facebookgained 5%. In our 2009 study, only 77% of businesses were using Facebook. Reference:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf

23. Reporter: 991644 ●Social media tools people want to lean more about: In 2010, only 59% of marketers wanted to learn more about Facebook. This year,thatnumber has jumped up to 70%. Social bookmarking was the number-one area marketers wanted to learn about in 2010. However, Facebook and blogs have jumped in interest. Reference:http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2013.pdf

24. Reporter: 991642 3 Ways To Measure Social Media ROI • Monthly Referrals Monthly referrals will show you very quickly which social channels are driving traffic to your website or blog. Once you have a baseline percentage, measure this monthly to identify ongoing trends. • Monthly Followers An increase or decrease in monthly followers is another clear indicator of what content resonates with your audience. Again, setting a baseline measurement is important. • Influencer Status Influencer Status is a subjective measure that can definitely impact your social media ROI. Influencer status measures the number of mentions by any key bloggers, PR agencies, satisfied customers or high profile media outlets that you are trying to reach. So it’s important to track them. Reference:http://socialimplications.com/3-ways-to-measure-social-media-roi/

25. Reporter: 991642 What’s The Return? Assuming enough time has gone by and you have captured some good data, it’s time to tie it back to your original investment of time and money. Look back at your goals and assign a dollar value or weighted score to each measurement. Measuring social media ROI is an ongoing process and an important aspect of managing your online business. However it is often elusive depending on your goals, it might improve the overall quality and effectiveness of your social media campaigns. Reference:http://socialimplications.com/3-ways-to-measure-social-media-roi/

26. Reporter: 991642 The Impact between Social media and Sales Although the impact of social media and salesare not directly, the use of social media with Blog, TV commercials, print media and Internet advertising. It could let consumershave a better brand loyalty, highlight the brand image, and product value. For example, other studies have confirmed, although can be operated in social media, still not as deep and wide as Coca Cola. If there are social media with good operation, total revenue is more than 5.6% than the companies without social media. Social media could also enhance consumer brand loyaltywithreflux rateand so on. Reference:http://www.urmike.com/?p=305

27. Reporter: 991642 Success Post of Facebook News Feed • Short: Postsbetween 100 and 250 characters get about 60% more likes, comments and shares. • Visual:Photo albums, pictures, and videos get 180%, 120%, and 100%more engagement respectively. • Optimized:Page Insights help you learn things such as what times people engage most with your contentso you can post during those hours. Reference:https://www.facebook.com/business/build

28. Reporter: 991642 Advantage of Facebook's NewsFeed • News feed is where 950+ people spend their 40% time when they use Facebook. • People can spread good news or something funny with their friends, friends of friends easily with news feed. • If people see something interesting, they may click "Like". There are 65% of Likes and 35% comments happend in news feed. Reference:http://www.e-socialite.com/wp-content/uploads/2012/10/Power_of_News_Feed.pdf

29. Reporter: 991749 Growing Number of Fans on Facebook On 6/1 Lohas' Facebook fans page has been built. From 6/1 to 6/20 the fans of our fans page have grown rapidly to 195. Reference:https://www.facebook.com/YZU.Lohas

30. Reporter: 991749 Income Statement Lohas just opened on 5/20. The income and the number of customers were high on first week. The income and the number of customers obviously decrease on the weekendsbecause most of customers are students, and students always go to their hometown onweekends. Reference:http://www.lohast.com.tw/

31. Reporter: 991749 Number of Fans & Income Relationship After the Facebook fans page had been built. The number of fans didn't obviously effect the average income. Reference:http://www.lohast.com.tw/

32. Possible Reason: Reporter: 991749 Why the number of fans didn't obviously effect the average income? ●Facebook fans page didn't have much effectto Lohas' average income. ●Lohas just opened on 5/20. With the curiosity of customers, the income was highbefore Lohas's Facebook fans page has been built. ●There are so many customers that the clerks have no more time to servicemore customers. Reference:http://www.lohast.com.tw/

33. Describe how you manage the social commerce site

34. (i)Maximize your customer interactions

35. maximize customer interactions Get information from Facebook fans page We launch weekly activities to increase interaction with customers and these activities shows in the FACEBOOK that we establish. Get a accurate information about the attention of fans Actually, we can see how many people have seen the activity and who has shared the information on her/his FACEBOOK. Get a reply from fans Customer can see the detail of the drink store, get the price of each drink and also leave messages on our fans page. Reference:http://www.facebook.com/YZU.Lohas Reporter: 991706

36. Activity One • This is the first activity after the drink store open. • The activity is when you buy ten cups of drinks, then you'll additionally get a drink for free. Reporter: 991706 Reference:http://www.facebook.com/YZU.Lohas

37. Activity Two • The drink store launch new flavors of drink in the summer. • The drink is made with Roselle and is very cool and refreshing. • When you buy two cups of the new products, the second of the drink that you buy will have 25%off. • But the special activity just during 6/14-6/23. Reporter: 991706 Reference:http://www.facebook.com/YZU.Lohas

38. Activity Three • The activity is that each customer can add tapioca ball or Basil into her/his drink just only need to pay $1 on every Monday. • In fact, if we buy a drink and want to add basil or tapioca ball into our drink on another day, we have to pay $5. Reporter: 991706 Reference:http://www.facebook.com/YZU.Lohas

39. (ii)Better manage your fans and friends of fans

40. Customers should be our fans first, then he/she can join the activities. We'll irregularly post some states on our website, we also chat with them. The picture shows that when you press 'like', then you become our fans of our fans page. Reporter: 991713

41. Reporter: 991713 • picture is better than text ; video is better than picture. • It is convenient for fans who interesting in it to share with their • friends. • Give a reply to fans. • If fans leave a message on our fans page, we should give them • a feedback as soon as possible. • Make a market research on occasion • Let us realize what fans think about, but the question which we • ask must be easy and clear Reference: http://fbwinner.blogspot.tw/2011/09/po10_30.html

42. Reporter: 991713 • post your own video, not link to Youtube. After finish the Youtube video that you share, fans may be attracted by another video on Youtube. • The skill of asking question to fans: do not use whyUse where when would should, give the direction for fans to answer the question. • Donot post too Frequently In case of post too frequently, fans may feel antipathy. Reference: http://fbwinner.blogspot.tw/2011/09/po10_30.html

43. (iii)Optimizesalesgenerations

44. We'll regularly cooperate with the official activities. Customer can get the discount anywhere as long as he/she got the information about the official discount. We'll irregularly launch activities depend on the characteristic of each region.Ex.The drink store near the Yuan Ze University and Sing Ren elementary school, so the student just need to show the student ID card or teacher show the teacher certification that they can get special discount. The drink store launch seasonal drinks in different season, it have a discount.Ex: launch Boiled Grass Jelly in winter, cold and Refreshing drink in summer. Reporter: 991714

45. Reporter: 991714 • Sponsor with public service activities • Sponsor can increase visibility and exposure in the public • activities. • Insist on that customers are our top priorityIf a customer be served as a kind of the world, then the customer probably return to the store frequently. • keep interact with customers wellInteracting with customers well and frequently, the customers will feel our enthusiasm and grace.

46. Reporter: 991714 • Participate with local cummunity activities Having community consciousness, the residents will first come up with us as a activity are hold. • Adjusting the flavor according to every customers Combine all the researchs from the graduate students, we can learn what types of drinks customer like the most. • Promote our impression rand image for all of our fans Concerning all the fans by posting on the facebook humorously and funnily to increase fans's good feeling.

47. Thanks for your listening.