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Seybold Conference 1999 San Francisco, Aug 30-Sept 3 To view conference transcripts: Name: sfalumni ; Password: insf99. Things I found interesting Malcolm Graham , S958. Nortel at Seybold. Nortel people I met at Seybold.

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Things i found interesting malcolm graham s958

Seybold Conference 1999San Francisco, Aug 30-Sept 3To view conference transcripts: sfalumni; Password: insf99

Things I found interesting

Malcolm Graham, S958

Nortel at seybold
Nortel at Seybold

Nortel people I met at Seybold

From left to right

Alan Proffitt, Malcolm Graham, Dustin Taylor, Derek Cadzow, Tim Chandler, Bob Mutter, Kerri-Ann Belanger, Kris Lizuck

Topic list
Topic list

Summary of things I found of interest

  • XML (extensible markup language)

  • ICE (information & content exchange)

  • SVG (scalable vector graphics)

  • E-commerce

Xml extensible mark up language
XML (extensible mark-up language)

What is it?

Why is it important?

  • XML is a method for tagging structured data in a text file (based on SGML); is designed to meet the challenges of large-scale electronic publishing and will be widely used in the future for the exchange of data across Web

  • XML 1.0 specification defines context-interpretable tags & attributes for developing applications that work with each other; growing set of optional modules; e.g., Xlink, XSL, DOM, RDF, DTD; see and; see tutorial

  • Makes it easy to automatically process data using inexpensive software

  • Enables the display of information as required

  • Provides metadata, data about information, to ease the task of finding the right information

  • Enables definition of platform-independent protocols for data exchange (e.g., ICE) especially for E-commerce

Ice information content exchange
ICE (information & content exchange)

What is it?

Why is it important?

  • ICE is an XML-based protocol designed primarily for business-to-business network-based interactions; for example, syndicated publishing networks, Web superstores, and online reseller channels by establishing Web-site-to-Web-site information networks. See

  • The ICE specification provides a common language & architecture to facilitate the process of automatically exchanging, updating, supplying & controlling assets in a trusted fashion without manual intervention or knowledge of remote Web site structures

  • ICE will be widely used for E-commerce

  • Example: National Semiconductor site, see

Svg scalable vector graphics
SVG (scalable vector graphics)

What is it?

Why is it important?

  • SVG is a language for describing two-dimensional graphics in XML. SVG can be dynamic and interactive. SVG can be animated via scripting. See

  • SVG, which is XML-based, may replace GIF, JPEG, Flash & QuickTime on the web and is independent of the display platform (monitor, TV, LED, or print)

  • SVG features: small size, high-resolution, zooming & panning inside graphics without reloading, animation, filter, kerning, masking, scripting, & linking

  • Users can obtain dynamic information from an SVG object; since SVG is XML-based, it's entirely text-based which allows search engines to index SVG objects and users to search for text within them (for example, button text or a street name on a map)

E commerce

What is it?

Why is it important?

  • E-commerce will dominate web development thrusts over the next few years

  • Business-to-consumer: 8 to 108 billion by 2003

  • Business-to-business: 131 billion to 1.5 trillion by 2003

  • Business-to-business (web-server-to-web-server) will be the dominant focus with secondary focus on consumer

  • XML, ICE, SVG, and dynamic information delivery will be the dominant technologies employed

  • Enabling digital content for E-commerce: Adobe announced WebBuy plugin for Acrobat Reader and PDF Merchant (server-based technology)

  • Examples: Microsoft BizTalk; Open Buying on the Internet (OBI); RosettaNet, CommerceNet

  • Web trends & metrics, see