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On the Importance of Mystique in Selling
Leisure Getaways Incorporated does its best to take care of all client experiences that are related to vacation shares.
Part of the value of what some people or companies sell often lies in how time-consuming or difficult it is to replicate what they do. McDonalds has its special sauces. KFC has a secret recipe.
Coca-Cola has a formula that no one can replicate. These attributes create interest and an aura of secrecy in otherwise commonplace products.
People would not pay for a magic performance if they knew the secrets to the illusions.
Remove the secrecy and there is nothing left.
This is true about many other things in life, too. This is why when it comes to sales and marketing, it is important to invent something that is unique about the business and what it does.
Oftentimes these unique characteristics can be based on customers’ demands and requirements.
For example, Domino’s Pizza grew up from a small pizza restaurant created by two brothers to a global empire because it promised its customers “Fresh, Hot Pizza Delivered in Thirty Minutes or Less, Guaranteed.”
Domino’s introduced the guarantee because it knew that its customers cared about the speed of delivery more than they cared about the taste or the recipe.
To Dominos’ customers, pizza delivery that was on time, every single time felt like a magic experience that you want to replicate in your business, too.
Another way to approach the subject of having something unique is to create your own terminology for what you do.
This is something that a lot of cosmetic companies are very successful with, especially when it comes to the names of their treatments and products.
“There is a secret here” is one of the most powerful marketing statements. It doesn’t matter what business you are in.
You can always find ways to make the experience of buying from you unique and pleasant.
This is a big part of why companies such as Leisure Getaways Incorporated stay in business for a long time and are successful at what they do.