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Presented September 25, 2011 That’s My Dog Dubuque, IA www.ThatsMyDog.com PowerPoint Presentation
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Presented September 25, 2011 That’s My Dog Dubuque, IA www.ThatsMyDog.com. Right Place, Right Time. Approximately 80 million owned dogs in the United States. 46% of U.S. households own at least one dog One-third of owners own two dogs A market ready to grow!. +. www.Balcom-Vetillo.com.

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slide2

Presented September 25, 2011

That’s My Dog

Dubuque, IA

www.ThatsMyDog.com

right place right time
Right Place, Right Time
  • Approximately 80 million owned dogs in the United States.
  • 46% of U.S. households own at least one dog
  • One-third of owners own two dogs
  • A market ready to grow!

+

www balcom vetillo com
www.Balcom-Vetillo.com

Broad Range of Clients

Ajinomoto Donghua

Petersen Aluminum AGCO Tractors

Sno Gem Metalmaster

Trusted Networking Advisors IAPPO

Mike Mooney Auto Group KSB Hospital

Advanced Family Eyecare Farm Bureau

Ben Gordon Center Hawkeye Steel

Kane County Health Dept. Hintzsche

Soybean Board Sayers Wealth Management

Pennial Family Dental Kreider Services

Studio One Salon Beckers…

www balcom vetillo com1
www.Balcom-Vetillo.com
  • Broad Range of
  • Marketing Communication Services
  • Media planning and placement
  • Web site development
  • Web application development
  • Image development
  • Marketing collateral
  • Media
  • Branding
slide6

SWEEDISH HOUSE

MAFIA

“Save the World”

Dogs will save the world…

YOU will save the dogs!

correcting mistakes
Correcting Mistakes

You already have an on-line market presence. Let’s make sure it’s the way it should be!

find yourself
Find Yourself…
  • Google Maps
  • Yahoo Maps
  • Bing Maps
  • Do you have a phone number?
worth considering
WORTH CONSIDERING

Google Email = name@gmail

Yahoo Email = name@yahoo.com

Windows Live Mail = name@msn.com

(hotmail/messenger/xbox)

it s a lot to remember
It’s A Lot To Remember
  • Write it down on a master list as soon as you do it.
  • Date it.
  • Make a comment.
  • Email info to your Vault folder
why the focus on google
Why the focus on Google?

Search Engine Usage

Google: 79.40%

Bing: 8.98%

Yahoo: 8.74%

Ask: 1.58%

AOL: 1.29%

Other: .01%

+ Small Business

Network: http://www.google.com/smallbusinessnetwork/index.html

google maps a priority
Google Maps – a priority
  • http://www.google.com/places/
  • Make your page a mini web site
  • Ask for testimonials
  • Upload your logo
  • Upload your flyers
  • Upload photos
  • Our site as an exapmple:
  • http://maps.google.com/maps/place?hl=en&georestrict=input_srcid:eb116a0165466417
bing maps claim your business
Bing Maps – claim your business

http://www.BingBusinessPortal.com

More Than A Map!

tip google alerts
TIP: Google Alerts

Monitor the Web for interesting new content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

Example: Balcom-Vetillo Design

www.google.com/alerts

check them out
Check them out!
  • Search for your business.
  • Yelp: our site as an example: http://www.yelp.com/biz/balcom-vetillo-design-inc-dekalb
  • Manta
  • Yellow Pages
  • Brownbook
  • Hot Frog
  • Merchant Circle…
  • Make them all the same
branding consistency planning
Branding = Consistency = Planning

One name

One logo

One font

One address

One phone number

One email

One tag line

One message

branding consistency planning1
Branding = Consistency = Planning

DOGeTRAINING

Caps with lower case “e”

Arial Bold

Color and positioning

529 E. Locust / 529 East Locust St.

(815) 756-3216 / 815.756.3216 / 815-756-3216

DOGeTRAINING@gmail.com

Professional in-home e-collar training.

use what is free
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
plan what is paid
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
slide22
WHY?

Marketing is a substitute for word of mouth advertising.

Marketing is a step toward generating word of mouth advertising.

your word of mouth advertising
Your Word of Mouth Advertising

Start the conversation…

I help_________________________

With__________________________

In fact, I recently ________________

their word of mouth advertising
Their Word of Mouth Advertising

There is nothing more powerful than a positive testimonial!

Ask for them. Use them.

Develop case studies.

use what is free1
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
public relations
Public Relations
  • Your newspaper wants/needs local releases
  • Your radio station is looking for local news
  • Your local media is looking for local experts
  • Media event
  • Consider education, events you attend, etc.
  • I attended E-Palooza 7!
use what is free2
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
facebook
Facebook
  • “Create a page” just for your business with your business email
  • Not personal
  • No log in
  • The “create page” in upper right or at the bottom
  • Pretend page: http://www.facebook.com/pages/DOGeTRAINING/127444850690452
use what is free3
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
twitter
TWITTER
  • It helps with Search Engines
  • http://twitter.com/#!/e_palooza7
  • “#” = hash tag networks
  • Follow other trainers
  • Feed to your web site or blog
  • Pretend page:
  • http://twitter.com/#!/dogetraining
use what is free4
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
linkedin
LinkedIn
  • Create personal page
  • Create business page
  • Good place for Case Studies
  • http://www.linkedin.com/in/mikebv
  • http://www.linkedin.com/company/balcom-vetillo
use what is free5
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
flickr
FlickR
  • Mini web site
  • Indexed by Google
  • Easy to use
  • Can feed to web site / blog
  • http://www.flickr.com/people/balcomvetillo/
use what is free6
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
youtube
YouTube
  • Mini web site
  • Indexed by Google
  • Easy to use
  • Can feed to web site / blog
  • http://www.youtube.com/balcomvetillodesign
use what is free7
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
google analytics
Google Analytics

Will show “Hot Spots”

On home page so you’ll

know what links are most

Often used.

It’s Free – may need help to install

http://www.google.com/analytics/

use what is free8
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
email marketing
Email Marketing
  • MailChimp
  • FREE: Store up to 2,000 subscribers. Send up to 12,000 emails per month.
  • http://mailchimp.com/
  • Constant Contact
  • Monthly fee, but low
  • Manage client lists
  • Build a database
  • Send e-blasts
use what is free9
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
qr codes
QR Codes…
  • http://createqrcode.appspot.com/
  • Smart Phone: Already Installed / Bar Code Scanner
use what is free10
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
wordpress blogger
Wordpress / Blogger
  • Free web sites
  • Wide range of styles
  • On-going functionality updates
  • Indexed as web sites
  • Blogger = Google
  • Wordpress has 100s of plug-ins for enhanced functionality
  • Feed to site
  • Link to social media
  • Consider Tumblr
use what is free11
Use What Is Free
  • Public relations
  • Facebook
  • Twitter
  • LinkedIn
  • FlickR / Picasa / Snapfish
  • YouTube
  • Analytics
  • Mail chimp
  • QR Codes
  • Wordpress/Blogger
  • Volunteer…
don t forget
Don’t forget…
  • Angie’s List
  • Chamber of Commerce, especially if on-line
plan what is paid1
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
plan what is paid2
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
advertising in print
Advertising in Print
  • Consistency = Branding
  • Cost of space often includes ad
  • Size of market = frequency and size = cost
  • Seasonal emphasis?
  • Targeted event sponsorship
plan what is paid3
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
broadcast advertising
Broadcast Advertising
  • Cost of time often includes ad / greatly reduced cost
  • Time of day
  • Consider event sponsorship
  • www.Voice123.com
plan what is paid4
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
facebook ads
Facebook Ads
  • https://www.facebook.com/business/ads/
  • Pay per click
  • Ability to create sponsored stories - force peoples’ “likes” and “interests” of your product on to their friends pages
  • Best targeting ability due to all the personal information collected from people
plan what is paid5
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
google ads
Google Ads
  • Pay per click
  • Paid vs Organic
  • Covers most of the online search market
  • Ability to create TV ads
  • Ability to create video and text ads within YouTube videos
  • Ads appear within g-mail
  • Google+
  • Google Places w/ Adwords express
  • http://www.google.com/awexpress/
plan what is paid6
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
microsoft advertising
Microsoft Advertising
  • Covers about 92% of the online market
  • Extensive list of popular properties
  • Xbox Live
  • MSN Local
  • msnbc.com
  • Yahoo! and Bing
plan what is paid7
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
seo search engine optimization
SEO = Search Engine Optimization
  • Do all the free stuff
  • Put your URL on everything
  • Know where you want to be found = keywords
  • Write content using your keywords
  • Change content often
  • Name your photos/images with keywords
  • Don’t use “Flash”
  • Check out friends and competition (view Page Source)
  • Announce changes to your site
plan what is paid8
Plan What Is Paid
  • Newspaper ads
  • Radio/TV ads
  • Facebook ads
  • Google ads
  • MSN ads
  • SEO
  • Direct marketing…
direct marketing
Direct Marketing
  • Create your own list
  • Buy a list – suggest through your local printer. Another good source is your local Chamber or othtr organizations – they might sell their list even if you’re not a member.
  • Target market – who do you want to work with
  • Target women – they are the ones taking the lead
and don t forget
And don’t forget…
  • Everything that you print
  • Consistency = Branding
network
Network…
  • A key part of SEO is incoming links
  • Google counts and ranks
  • Post comments on blogs
  • Mention your activity and others on your blog
  • No Blog? Do it on Facebook, Twitter, LinkedIn, Yelp, all the maps, etc.
mike@balcom vetillo com
Mike@Balcom-Vetillo.com

Email me

I’m happy to receive it!