California 2020 Census Statewide Funders’ Initiative Meeting Quarter One Meeting .........

1. California 2020 Census Statewide Funders’ Initiative Meeting Quarter One Meeting .........

2. Power & Movement building Subgroup Draft recommendations for funders | March 2019 CA Census 2020 statewide funders’ initiative

3. Members • Ellen Braff-Guajuardo, Sierra Health Foundation • Tessa Callejo, The San Francisco Foundation (co-lead) • Amy Fitzgerald, East Bay Community Foundation • Vy Nguyen, Weingart Foundation (co-lead) • Taryn Palumbo, Orange County Grantmakers • Melina Sanchez, The James Irvine Foundation • Beatriz Solis, The CA Endowment • Huong Nguyen-Yap, GCIR staff lead

4. goals • CA Census 2020 Statewide Funders’ Initiative goal #2: “To build a stronger movement infrastructure across the state that can improve conditions for Californians who have been politically, economically and socially marginalized” • Subgroup goal: • To provide interested funders with recommendations on how to incorporate support for power and movement building into their census funding strategies • To inform Statewide Funders’ evaluation approach

5. “The census is a good power and movement building opportunity as it is a cross-cutting issue that is broadly inclusive; it is relevant to communities of concern; and it is a timely and time-defined effort.” – USC PERE

6. Power and movement building • Longer term vision – beyond any specific campaign – for equity and justice for all • Unites groups across issues, race and place • Authentically engages communities, builds base and leadership • Goes beyond civic engagement to build power among impacted communities

7. process • Interviews with 9 power building groups across the state • Call with USC PERE • Review of PERE’s 2011 census evaluation

8. recommendations • For individual funders and pooled funds • Can use in grant applications, RFPs, reporting forms, evaluation • Include both organizing groups and direct service groups • Designed to signal, encourage and support nonprofit organizations

9. Draft Recommendations – overarching principles • Explicitly communicate interest in supporting movement building • Co-design goals and metrics with grantees • Minimize burden to nonprofits • Look for pooled funds prioritizing power & movement building

10. Draft Recommendations - grantmaking • Provide general operating support to census groups with a power building lens • Fund grassroots outreach and organizing groups • Fund infrastructure that will outlast census • Ask grant applicants to ID at least one movement building goal • Fund groups supporting leadership of communities of color, particularly the Black community • Don’t restrict outreach messaging to census only • Fund intermediaries that can convene and train

11. Draft Recommendations – beyond the grant • Webinar/in-person training series on phone-banking, canvassing, etc. with a movement building lens • Statewide and/or regional nonprofit convenings • Statewide post-census debrief

12. Discussion • Clarifying questions? • What resonates? • Concerns? • Suggested amendments? • Would your foundation use these recommendations? • Interest in Beyond the Grant projects?

13. Next steps • Incorporate feedback • Finalize & disseminate recommendations • Continue our learning community – share approaches, connect to peer advisors, etc.

14. Lunch .........

15. State Census 2020 Justyn Howard • Deputy Secretary for Census • Government Operations Agency

16. State Funding • $10M in Budget Act of 2017 for LUCA, initial planning activities, and statewide readiness assessment • $90.3M in Budget Act of 2018 for a comprehensive outreach and communication strategy • $54M proposed in Governor’s January Budget to supplement the outreach and communication strategy

17. Funding Strategy • Develop a comprehensive statewide community-engagement campaign utilizing trusted community-based messengers to reach the least likely to respond areas and hard-to-count communities throughout California. • State actions will supplement the U.S. Census Bureau’s efforts and, by requiring collaboration and coordination amongst stakeholders, avoid duplication of work.

18. Funding Strategy (cont.) Goal is to maximize resources on the ground, which will: • Build a strong base of trusted community voices • Allow for increased in-person impressions in hard-to-count communities • Facilitate culturally appropriate engagement within hard-to-count communities • Break down language access barriers for non-English speaking populations • Help combat disinformation campaigns • Allow for rapid responses and deployment of resources

19. Funding Allocations

20. Ground Game • Focuses outreach efforts on: • Where the hard-to-count live (geographic-based outreach) • Who the hard-to-count are (demographic-based outreach) • How to reach the hard-to-count (sector-based outreach)

21. County Outreach • $26.7 million – has been allocated for direct allocations to County governments • Counties will serve as fiscal agents for funds targeting hard-to count (HTC) populations within their boundaries, including those within incorporated cities. • We based funding amounts on the California Hard-to-Count (CA-HTC) Index created by the California Department of Finance, Demographic Research Unit. • Some counties received population-based minimums.

22. County Outreach (cont.) 45 of 58 Counties have opted-in to receive state funding for Census outreach: • County Contracts • Nov. 9, 2018 • State sent letters to counties to opt in or outFeb. 8, 2019 • Deadline for counties to or opt in with a board resolution • Alameda • Calaveras • Colusa • Contra Costa • Del Norte • Fresno • Humboldt • Imperial • Inyo • Kern • Kings • Lake • Los Angeles • Madera • Marin • Mariposa • Mendocino • Merced • Modoc • Monterey • Napa • Nevada • Orange • Placer • Riverside • Sacramento • San Benito • San Bernardino • San Francisco • San Luis Obispo • San Mateo • Santa Barbara • Santa Clara • Santa Cruz • Shasta • Solano • Sonoma • Stanislaus • Sutter • Tehama • Tulare • Tuolumne • Ventura • Yolo • Yuba

23. County Outreach (cont.) • For those Counties that have opted out: • Funding will stay within the county boundaries • SANDAG has agreed to serve as fiscal agent for San Diego County • Stockton has agreed to serve as fiscal agent for their hard to count population • Center for Rural Policy will serve as Fiscal Agent for Trinity County • For the remaining counites that opted out, the Regional Administrative Community-Based Organizations who receives a state contract will receive the funding with instructions to dedicate the added resources to the County Geographic area

24. Native American and Tribal Government Outreach • Historically, Native American and Tribal populations have been difficult to count in the decennial Census. • This diverse population presents unique challenges to a complete count. • The State is taking a multi-pronged approach to Native American outreach that includes: • Direct funding to Tribal Governments • Additional outreach funded through: • County/local government agreements • Regional Administrative Community-Based Organizations contracts • Statewide Community-Based Organizations contracts • Outreach and Public Relations contracts

25. Statewide CBO Outreach (cont.) • The RFP window for the statewide community-based organizations to submit proposals has closed. • Proposals are currently being evaluated • Awards are anticipated to be announced on Friday March 22

26. Education Sector Outreach • $1.750M for 40 County Office of Education • Targets Title I (School Lunch) and Title III (English Learners) children • Captures 98% of targeted population • $250,000 for a curriculum pilot • $50,000 for other education-based outreach

27. Native American and Tribal Government Outreach (cont.) • $316,500 is provided for direct allocations to Tribal Governments to conduct Census outreach activities within their geographical service areas. • Funding tiers are based on housing units ranging from $1,000 funding agreements for Tribal Governments with 25 to 49 housing units (24 tribes) to $50,000 for those with more than 10,000 housing units (1 tribe)

28. Native American and Tribal Government Outreach (cont.) • Of the 68 Tribal Governments who were offered funding: • 12 Tribal Governments have opted-in • 14 additional Tribal Governments have committed to opting-in • An additional 19 Tribal Governments are considering participating (we are in active communication with them) • 22 Tribal Governments have not responded • 1 Tribal Government does not want to participate in any census activities (state or federal)

29. Regional ACBO Outreach • State has been divided into 10 Regions • $22.950M is allocated to Administrative Community-Based Organizations (ACBOs) to conduct outreach within their geographic area. • An additional $10M is proposed to be added to support a robust non-response follow up effort

30. Regional ACBO Outreach (cont.) • On March 12, the state Census Office announced the names of 10 administrative community-based organizations it will fund • These organizations participated in a competitive bidding process that included a scored evaluation. • Winning bidders were chosen based on their ability to partner with a diverse set of subcontractors to reach all hard-to-count populations within their regions. • The Census Office chose ACBOs that would have the strongest local impact in the regions in which they applied. • Most ACBOs are located within their regions, two are headquartered in other communities and were chosen because of the partnerships they have forged with a diverse set of strong subcontractors.

31. Regional ACBO Outreach (cont.) • Region 1 – Sacramento Region Community Foundation • Region 2 – United Way of the Wine Country • Region 3 – United Way of the Bay Area • Region 4 – Faith in Action Network • Region 5 – Ventura County Community Foundation • Region 6 – Sierra Health Foundation: Center for Health Project Management • Region 7 – The Community Foundation • Region 8 – California Community Foundation • Region 9 – Charitable Ventures of Orange County • Region 10 – United Way of San Diego County

32. Statewide CBO Outreach • $10M ($4.050M initially and an additional $5.950M proposed) for outreach to specific hard-to count demographic populations. • 14 specific population groups are being targeted

33. Statewide CBO Outreach (cont.) • The RFP window for the statewide community-based organizations to submit proposals has closed. • Proposals are currently being evaluated • Awards are anticipated to be announced on Friday March 22

34. Education Sector Outreach • $1.750M for 40 County Office of Education • Targets Title I (School Lunch) and Title III (English Learners) children • Captures 98% of targeted population • $250,000 for a curriculum pilot • $50,000 for other education-based outreach

35. Other Sector Outreach • Sector outreach will focus on reaching HTC populations through organizations they commonly engage with. • $800,000 dedicated to coordinate targeted outreach efforts through various sector entities, including unions, faith-based communities, businesses and corporations, technology and innovation entities, the entertainment industry, and rural communities. • Additional $500,000 proposed dedicated for healthcare sector. • Additional $500,000 proposed dedicated for remaining sectors.

36. Outreach and PublicRelations RFP • $16.1 is immediately allocated and an additional $30M is requested as part of Governor’s Budget for our media contract. • Request for Proposal published March 15 • Submittal Deadline: April 25 • Notice of Intent to Award: June 3 • Commencement of Contract: June 25

37. Outreach and PublicRelations RFP (cont.) • Focus of the campaign is California’s hardest to count • Prime contractor(s) will work with local, ethnic media • Collaboration required with community-based organizations and local governments • Message testing and vetting required • Priority audience demographics are: • Asian Pacific Islander • African American • Latino • Tribal • Middle Eastern/North African

38. Outreach and PublicRelations RFP (cont.) • Bidders conference: March 29 • Evaluation team will rank bidders • Oral interviews with top three bidders • State will potentially negotiate with top one or two bidders

39. Language Access Language access is a critical part of everything the Census office is doing. It permeates throughout all of our work. • Outreach resources allocated to our partners are expected to be utilized on the development of culturally and linguistically competent/appropriate outreach materials and activities. • The Census Office is developing standards that partner organizations will be required to follow • We are the only state in the nation developing such standards • The standards being developed will not establish a one sized fits all requirement, as the standards are designed to recognize the population differences between the various geographic regions of the state • An initial draft of the standards have be made public for feedback from our stakeholder groups • The final standards are anticipated to be published in late April.

40. Other Funded Efforts • Contingencies and Emergencies • State Agency Working Group • Local Update of Census Addresses • California Housing Population Sample Enumeration • Administrative Costs, which includes the California Complete Count Committee and SwORD

41. Outreach Team Overview • Adriana Martinez • Deputy Director of Outreach & • Tribal Liaison • California Complete Count Office

42. Outreach Team • 5 Office Locations throughout the state (San Diego, Los Angeles, Fresno, Oakland, and Sacramento) • 16 total staff who represent the diversity of the population we are targeting with our outreach activities • Outreach team members have close ties and connections to their communities • Outreach staff are responsible for helping our partner organizations develop their strategic and implementation plans and ensuring all targeted population groups and language access standards are included

43. Regional Assignments

44. Statewide Assignments