Forming Impressions of Others:. A Classroom Demonstration. Introduction. This demonstration was created by Jackson (2000) and is based on an actual study by Hamilton and Gifford (1979). Instructions.
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A Classroom Demonstration
Group A (n = 26 members) owner.
18 positive statements
8 negative statements
9:4 ratio of positive to negative statements
Group B (n = 13 members)
9 positive statements
4 negative statements
9:4 ratio of positive to negative statementsDebriefing