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Introductions

KI Web Marketing Initiatives Creation of targeted Microsites to increase leads in core Vertical Markets and other fun marketing stuff ISM • March 22, 2006 Jenni Dettman & Joe Burkard. v. Introductions. WHO ARE THESE PEOPLE AND WHY WON’T THEY LET ME GO HOME?. Introductions.

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Introductions

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  1. KI Web Marketing InitiativesCreation of targeted Microsites to increase leads in core Vertical Markets and other fun marketing stuffISM • March 22, 2006Jenni Dettman & Joe Burkard v

  2. Introductions WHO ARE THESE PEOPLE AND WHY WON’TTHEY LET ME GO HOME?

  3. Introductions Joe Burkard Mgr. Corporate Communications & eMarketing 920 468-2278 joe.burkard@ki.com Areas of responsibility • Advertising • Public Relations • Collateral • Event Support • Web-based initiatives

  4. Agenda • Future of Communications/eMarketing • Overview of KIhealthcare.com • How to use this as a $ALE$ tool • Q&A • Help us…help you!

  5. Communications Priorities • Improve Communications with Field Sales • Information must be relevant • Provide tools to help you do your job

  6. Launch Emails

  7. PR/Media Wins

  8. Communications Priorities • College & University Catalog • K-12 Catalog

  9. Communications Priorities • Widen Solution • Catalog production • Customizable literature creation • Customizable proposal development

  10. Communications Priorities • Literature Development • Recently completed: • Synthesis Tables • Task Chairs • Training Tables • Currently in production: • WorkZone • Wood Casegoods • Soltice • MI-6

  11. Communications Priorities • Additional Communications initiatives • Advertising • Media Analysis • ROI • Creative Strategy • Branding • KI/AGI • NeoCon • Event preparation • Microsites • It’s all about Jenni!

  12. Introductions Jenni Dettman eMarketing Manager 920 406-3436 jenni.dettman@ki.com Areas of responsibility • KI.com • Microsites (KIhealthcare.com/KIeducation.com/+ more…) • Portals (contract customers buy online) • Extranets (toplevelservice.com) • Email Marketing • Online Advertising

  13. Objectives • Be able to: • Navigate to and through kihealthcare.com • Demonstrate key site features including: • Product Photos & Dimensions • PDF Brochures & Price Lists • Spec Swatching Tool • Industry Articles & Links • Identify Joe Burkard when you pass him in the hallway • Look forward to the new technology & sales tools the Communications/eMarketing group is planning to introduce throughout 2006

  14. Difficult Navigation Poor Site Search Cross-Market “Noise” From Point A to Point B KIhealthcare.com KIeducation.com KIbusiness.com KIgovernment.com

  15. KIhealthcare.com Research • Who we talked to • Designers • Facilities • Heads of Nursing • Administration • What they said • Nobody’s good • Keep it simple • Easy to Use • What we did…

  16. Difficult Navigation Poor Site Search Cross-Market “Noise” Easy-to-Use Google Powered Search Single Vertical Voice From Point A to Point B

  17. KIhealthcare.com LIVE DEMO

  18. Objectives • Can you? • Navigate to and through kihealthcare.com • Demonstrate key site features including: • Product Photos & Dimensions • PDF Brochures & Price Lists • Spec Swatching Tool • Industry Articles & Links • Identify Joe Burkard when you pass him in the hallway • Look forward to the new technology & sales tools the Communications/eMarketing group is planning to introduce throughout 2006

  19. Thank You QUESTIONS?

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