marketing plan part i company analysis l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
MARKETING PLAN PART I COMPANY ANALYSIS PowerPoint Presentation
Download Presentation
MARKETING PLAN PART I COMPANY ANALYSIS

Loading in 2 Seconds...

play fullscreen
1 / 16

MARKETING PLAN PART I COMPANY ANALYSIS - PowerPoint PPT Presentation


  • 80 Views
  • Uploaded on

http://www.deloesteequine.com/. MARKETING PLAN PART I COMPANY ANALYSIS. 6/28/10. Introduction. It is a hospital for horses. Specialty: veterinary medicine and surgery Location: Eugene, Oregon. Veterinarians: Richard Mosier: partner, started in 1974.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'MARKETING PLAN PART I COMPANY ANALYSIS' - ledell


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
introduction
Introduction

It is a hospital for horses.

Specialty: veterinary medicine and surgery

Location: Eugene, Oregon.

Veterinarians:

  • Richard Mosier: partner, started in 1974.
  • Chris Camp: partner, started in 1994.
  • Brett Lemhouse: associate, started in 1988
  • Kathy Connell: associate, started in 2008
goals objectives4
Goals &Objectives

Provide healthcare to horses of Lane County.

Maintain a high level of capabilities through cutting edge technologies, equipment and education.

Have the facilities and equipment available to provide a high level of care (varies by horses and owners).

Provide basic animal health services as well as higher end procedures.

Maintain a well trained staff that is customer focused.

services
Services

Routine maintenance: dental, vaccinations, sheath cleaning, etc.

Lameness exams.

Breeding work.

Emergency services.

Examinations and diagnostics for animal health and well being.

Field calls, aka “Farm calls”

signature
Signature

Focusing on carving out a niche

  • Lameness work
  • Performance horses

Customer service.

Length of service – 35 years.

Quality reputation within the community.

Service – ability to perform a wide array of services with top notch equipment and staff.

4 doctors – multiple perspectives, practices and personalities.

strengths
Strengths

Quality of service.

Staff and veterinarians have a strong commitment to continuing education.

Ability to service a wide spectrum of clients.

Recognition of the changing market and demographics of horse owners.

Reputation

Dedicated clientele

weaknesses
Weaknesses

Facilities are old and hindering.

With multiple personnel it is difficult to maintain a consistent front when a client is seen by different veterinarians (difference of professional opinions).

Cost of some services.

The routine business has been eroded by low cost providers.

strategic plans12
Strategic Plans

The Image:

  • Full service facility that practices high quality medicine and surgery in conjunction with customer care.
  • Promote the interests of both animal and client.
  • Staff dedicated to the health and well being of animals and their owners.
strategic plans13
Strategic Plans

The Position:

  • Demonstrate a professional quality that clients will come back to after shopping around.
  • Want to be more of a referral based clinic.
  • Aspire to be the premier provider of veterinary services in the region.
market share15
Market Share

Large animal veterinarians are viewed in two perspectives: for emergency services, or scheduled services.

Largest practice in the local area, most likely has the largest market share of any company.

The number of overall clients is decreasing, but the frequency of visits among retained clients is increasing.

The overall market is in a downward turn due to the economy.

Decreasing because unhappy customers leave, and typically give no reason.