http://www.deloesteequine.com/. MARKETING PLAN PART I COMPANY ANALYSIS. 6/28/10. Introduction. It is a hospital for horses. Specialty: veterinary medicine and surgery Location: Eugene, Oregon. Veterinarians: Richard Mosier: partner, started in 1974.
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It is a hospital for horses.
Specialty: veterinary medicine and surgery
Location: Eugene, Oregon.
Provide healthcare to horses of Lane County.
Maintain a high level of capabilities through cutting edge technologies, equipment and education.
Have the facilities and equipment available to provide a high level of care (varies by horses and owners).
Provide basic animal health services as well as higher end procedures.
Maintain a well trained staff that is customer focused.
Routine maintenance: dental, vaccinations, sheath cleaning, etc.
Examinations and diagnostics for animal health and well being.
Field calls, aka “Farm calls”
Focusing on carving out a niche
Length of service – 35 years.
Quality reputation within the community.
Service – ability to perform a wide array of services with top notch equipment and staff.
4 doctors – multiple perspectives, practices and personalities.
Quality of service.
Staff and veterinarians have a strong commitment to continuing education.
Ability to service a wide spectrum of clients.
Recognition of the changing market and demographics of horse owners.
Facilities are old and hindering.
With multiple personnel it is difficult to maintain a consistent front when a client is seen by different veterinarians (difference of professional opinions).
Cost of some services.
The routine business has been eroded by low cost providers.
Large animal veterinarians are viewed in two perspectives: for emergency services, or scheduled services.
Largest practice in the local area, most likely has the largest market share of any company.
The number of overall clients is decreasing, but the frequency of visits among retained clients is increasing.
The overall market is in a downward turn due to the economy.
Decreasing because unhappy customers leave, and typically give no reason.