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Voice Operated Vehicles: Coming in the not-so-distant future. Amber Mitchell Matt Charles Kenny VanDyke. SYNC. Ford installs SYNC, a voice operated in-car technology, into some of its cars in 2009 Developed by Microsoft and Ford

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Presentation Transcript
slide2
SYNC
  • Ford installs SYNC, a voice operated in-car technology, into some of its cars in 2009
  • Developed by Microsoft and Ford
  • Allows various portable devices to be operated with simple voice commands
  • Will also read aloud text messages
sync 2010
SYNC 2010
  • This year’s version has the ability to:
    • Keep up with Twitter
    • Download turn-by-turn maps
    • Stream internet radio
  • Will also be able to use many of the iPhone applications with your voice
successful i think so
Successful? I think so
  • Ford has attributed the company’s turn around with the SYNC technology
  • So successful that it is being implemented on many of Fords vehicles.
  • The LA Times reported that “…cars with SYNC technology sell twice as fast as cars that don’t have SYNC”
marketing application
Marketing Application
  • The Big 3 continue to research this technology
  • On Star Scenario
    • Driver: “Where is the nearest gas station?”
    • On Star “Chevron is 0.5 miles. Shell is 0.6 miles with a discount code you can save 15%”
  • Cars are slowly becoming advertisements on wheels
discussion
Discussion
  • Does anyone have SYNC in their car? Do you like? Dislike?
  • What do you guys think of the SYNC technology?
  • How far can marketers take this technology to sell products?
questions
Questions?

Thanks for your time!