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Technology and the Entrepreneur

2. New Technologies = Tools that Create Opportunities. Tools create/exploit markets Tools that allow you to:get to market more quickly,more cheaply,and with more advance capabilities than pre-existing companies. 3. But Technology = Business. Technology misleads, lacks clarity, is faddishInstea

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Technology and the Entrepreneur

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    1. Technology and the Entrepreneur Rodger Desai Founder & CEO Rave Wireless Inc.

    2. 2 New Technologies = Tools that Create Opportunities Tools create/exploit markets Tools that allow you to: get to market more quickly, more cheaply, and with more advance capabilities than pre-existing companies

    3. 3 But Technology = Business Technology misleads, lacks clarity, is faddish Instead, focus on a very specific work-flow or life-flow that is underserved Then perform 3 tests: Validate that you can unlock significant value Determine a unique way to go to market: A unique business model…(Salesforce.com, iTunes) A unique user interface & packaging…(iPod, Tivo) Unique sales & distribution…(eBay, Red Bull) Validate timing of market

    4. 4 Validating Value: “Email is for talking to old people”

    5. 5 Rave Wireless as a Example A mobile that helps students manage life: academically, socially, safety

    6. 6 The Result: Rave Wireless, Inc. An ASP of applications that help students manage their lives through their mobile Focused on “local” content versus mobile entertainment Apps: Social Networking, m-learning & academic, GPS tracking of buses and trains, GPS safety Sell through college to students either on existing mobile or bundled with a new mobile Unlock incredible value LTV goes from $500 to $3500 for mobile operators Extra cash can be shared with colleges for a new revenue source

    7. 7 Results Raised $17M at $33M valuation in 2005/2006 2006: proof of concept completed 2007: Launching 75 universities $9M revenue, $40M in backlog; profitable Will drive $30M in revenue for mobile operators Colleges will make $350K profit in first year On track for 300 colleges and $100M in recurring revenue in 2010 Launching “dual mode” (Cell & WIFI hybrid) trial Validating model for a “city mobile phone” as a new market

    8. 8 The Rave Applications

    9. 9 Rave Essentials >>Class Alerts, Email, Polls, Directories

    10. 10 Rave Academic: Course Alerts Course Management Systems Alerts for class cancellations, homework updates, group events, local merchant sales Mobile access to assignments, grades, course schedules

    11. 11 Rave Academic: In-Class Response Professor poses a question Students send answers via TXT Answers are tabulated and presented in real-time over the Web

    12. 12 Rave Guardian for GSP Safety Students activate Rave Guardian from their phone when uncomfortable, or have special needs requirements Important to note this is student opt-in, no one is tracked unless activated

    13. 13 Rave Guardian – Campus Police View Campus Safety is able to immediately investigate cases with location and profile information

    14. 14 Rave Transit >>College Shuttle Bus Tracking All buses on campus are tracked by GPS for student access

    15. 15 Application Development Kit Colleges build their own Rave mobile applications - and share them with other colleges Integrate Rave alerting with other college systems For example: TEXT alert students on a waiting list when class opening becomes available.

    16. 16 Rave Transit >>Flight Tracking

    17. 17 Rave Transit >>Local Wait Times

    18. 18 Thank You! Rodger Desai Founder & CEO +1 917 279 9380 Rdesai@RaveWireless.com

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