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The Ultimate Guide to Mastering Keyword Research

Keyword research is a critical component of any successful search engine optimization (SEO) strategy. This process involves identifying the specific words and phrases that potential customers are most likely to use when searching for products, services, or information online. Understanding these keywords allows businesses to optimize their website content, attract targeted traffic, and improve their search engine rankings.

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The Ultimate Guide to Mastering Keyword Research

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Presentation Transcript

  1. Keyword Research (ON- Page SEO)

  2. INDEX • What is Keywords ? • Importance of Keywords in SEO • Types of Keywords • What is Keyword Research ? • Why keyword research is important ? • Steps to find best keywords • Tools used for Keyword Research • Google Keyword Planner

  3. What is Keywords ? Keyword Keywords are the words and phrases that people type into search engines to find what they're looking for. For example- “flower delivery”.

  4. Importance of Keywords Importance of Keywords Visibility : Using right keywords increase the chance of site appearing in SERP. Relevance : It help to ensure that our website is relevant to what people are searching for. Traffic : Higher ranking chances to attract more organic traffic. Competition : It improves chances of outranking competitors and capture more traffic. User Experience  Enhances user experience and encourages visitors to stay on our site longer, explore more pages, and potentially convert into customers or subscribers.:

  5. Types of Keywords • Short Tail Keyword • Medium Tail Keyword • Long Tail Keyword

  6. What is Keyword Research ? • Technique that use to determine what people are searching for.  • The results of good keyword research are incorporated into content to help boost a website’s SEO rankings.

  7. Why keyword research is important ? • It helps to understand what users are searching for and the content need to provide to meet their needs. • Reach to Target audience • Increase website organic traffic and visibility. • Grow the brand • Increase revenue

  8. Steps to find best keywords Learn More about your topic. Make a list of relevant topic. Create a list of focus keywords. Use good keyword research tool. Identify Long tail keywords Find about your competition.

  9. Tools used for Keyword Research SEO.com Semrush Ahrefs Google Trends Keyword Everywhere Google Search Console Google Keyword Planner Moz Keyword Explorer

  10. Google Keyword Planner One of the most used and popular keyword research tools.

  11. THANK YOU

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