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Symon Park Product Marketing Manager sypark4@lg-nortel.com. Contents. >Product Summary >Sales Items >Sales points. Product Summary. Small business communications imperatives. Cost effective Start-up. Easy to use. Minimized Call Budget. Expandability.

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Presentation Transcript
slide1

Symon Park

Product Marketing Manager

sypark4@lg-nortel.com

slide2

Contents

>Product Summary

>Sales Items

>Sales points

small business communications imperatives
Small business communications imperatives

Cost effective

Start-up

Easy to use

Minimized

Call Budget

Expandability

keys to aria soho smart communications
Keys to ARIA SOHO > SMART Communications

Powerful Basic Telephony Services

ARIA SOHO’s basic unit provides a variety of features for enterprise communications including SMS, CID without additional cost

Simplified Architecture

Its simplified architecture provides plug & play facility with full hybrid extensions and user friendly OAM tools

Various Call Budget Control Methods

In order to minimize communications cost, ARIA SOHO provides various telephony cost control facilities including prepaid call, barge-in, forced trunk disconnect, LCR, etc.

Expandability

Due to its sophisticated architecture, It expands up to 48 extensions with 2 cabinets and advanced PABX options for improving productivity can be added

value proposition optimized smb hybrid kts
Value Proposition >Optimized SMB Hybrid KTS

Full hybrid telephone System

with built-in services for SMB

>SMB telephone system reaching 12 analog PSTN & 48 ext.

>Caller ID service for CO line & SLT

>SMS communications – Detection and regeneration to extensions

>Conference, SMDR, LCR, Call duration control

>Other services for enterprise communications

- Alarm detection

- External door phone control

- External paging, music source interface

- USB, RS-232C for OAM

Addressing legacy telephony market

with cost-effective solution

value proposition latest digital pabx
Value proposition >Latest digital PABX

Latest digital PABX providing

advanced optional features

>Built-in type voice mail system

>Auto-Attendant for customer greeting and call routing

>Ethernet interface * 1ea

>PC applications through LAN

.1st / 3rd party TAPI interface

.CTI PC phone (ez-Phone deluxe only)

.PC-Attendant (ez-Attendant)

>Remote system access for maintenance by modem

>Metering signal detection for prepaid call, SMDR

Addressing valued added telephony

markets with PABX options

sales items key service unit bksu eksu
Sales items Key Service Unit (BKSU, EKSU)

>Basic configuration - BKSU

>Line/Ext. interface

: 3 Analog PSTN & 1 digital+7 Hybrid Ext.

>PSU with ring generator

>1 line expansion slot

>Other service units

.1 Power failure back-up

.Battery Back-up circuit

.1 External Paging, 1 External MOH

.1 RS-232C, 1 USB

.1 Alarm & 1 General purpose relay

>Basic configuration- EKSU

>Line/Ext. interface

: 3 Analog PSTN & 8 Hybrid Ext.

>PSU with ring generator

>Other service units

.1 Power failure back-up

.Battery Back-up circuit

>Cabinet Size : 340 x 290 x 85 (mm)

  • 5 units / master packing box
sales items basic key service unit bksu packing details
Sales items Basic Key Service Unit (BKSU) – Packing Details

>Manual CD

. Quick Installation Guide

. Installation Manual

. User guides (SLT, LDP-72xx)

. Applications Manuals (On/Off line admin user guide included)

* Programming manual to be downloaded from www.lg-nortel.com

>Hard copy manual : Quick Installation Guide only

>Accessories

. BKSU - Power cord, battery cable

. EKSU - Power cord, battery cable, expansion flat cables

sales items optional hard wares for line expansion features
Sales itemsOptional hard wares for line expansion & features

>Voice Mail

(120 min. / 4ch.)

>Auto-Attendant

(10 min. / 4ch.)

>Door phone Interface

(2 interfaces / Unit)

>LAN interface Unit

>Modem for RMS

>Call Metering Units

(12K/16K Hz, 50Hz, PR)

Options

for operation

(3 variants)

Feature

Options

(3 variants)

>3CO & 8 Hybrid ext. card

>3CO & 16 Analog ext. card

>8 Analog ext. card

Line expansion

(3 variants)

sales items software license
Sales ItemsSoftware license

TAPI Softphone

PC-Attendant

>PC-Attendants license key

: Activating PC-Attendant (ez Attendant)

>TAPI based PC Phone (ez-Phone); SMS Sender included

: Activation key for 48 users

: Deluxe version

>TAPI license for using 3rd party TAPI Software

: 3rd party / 1st party connection

slide13

Sales ItemsProprietary terminals

  • Door phone
  • : LDP-DPB
  • LDP-7224D
  • (Necessary for Admin)
  • LDP-7248DSS
  • LDP-7208D
  • [Notice]
  • LDP-72xx has no compatibility with ipLDK KTS
  • Blue black color only
  • Available option : wall mount bracket only
  • - All the other options for LDP-70xx are not available
sales items configuration example1
Sales itemsConfiguration Example

>Expansion Cabinet Configuration

slide16

Competitive Analysis Panasonics KX-TE824

Summary

  • Weakness
  • Costly options
  • : SMDR, Expansion Module
  • External paging / MOH, relay
  • No applications
  • Simple Voice Mail
  • Upgrade not available
  • No SMS service available

>Expandability

(9/24* 3 cabinets - 27 /72)

>Digital KTS, ISDN BRI, LAN interface

>Full Hybrid

>Packaging price with terminals

slide17

Competitive Analysis NEC Topaz

  • Weakness
  • No expandability
  • Analog system
  • ; No LAN, PC application
  • Optional CID
  • SMS detection not available

Summary

  • Built in AA(3 min)
  • User friendly telephony
  • features
  • Easy to handle
  • Well-known product
  • Strong brand
  • Fixed type (308), Expandable (308 -> 624)
slide18

Competitive Analysis Siemens Hipath 11xx

Summary

  • Weakness
  • No expandability
  • Analog system ; No LAN, PC application
  • No Built-in type VM
  • Complicated option card
  • No SMS services
  • No advantage for data connectivity
  • Data connectivity
  • (ADSL, LAN S/W)
  • Built in CID
  • HiPath 1100 series
  • .1120(2/6 ~ 8/16)
  • .1130(2/14~10/20)
  • .1150(2/16~10/50)
  • .1190(8/32~10/140)
optimized smb hybrid kts flexible configuration full hybrid extension
Optimized SMB Hybrid KTSFlexible configuration – Full Hybrid Extension

Digital

Extension

48 Ext.

Analog Extension

- SLT, FAX

Digital

Extension

PSTN

12 Analog CO

Simplified configuration for operation & expansion

Automatic recognition regardless of types of extension – full hybrid extension

Automatic tone detection for incoming FAX from PSTN

Card expansion in each cabinet (3/08 -> 3/16, 6/16,6/24)

Cabinet expansion (6/24 -> 9/32, 12/32, 12/48)

optimized smb hybrid kts advanced built in services cid display
Optimized SMB Hybrid KTSAdvanced built-in services – CID display

123-4567

CID SLT

Call Transfer

PSTN

123-4567

Digital Keyset

123-4567

CLI display in digital & analog extensions

CID detection (DTMF, FSK) from PSTN line

CID distribution by ring assignment

Regenerating CID for single line extensions

CID information given to extensions terminated when forwarded

optimized smb hybrid kts advanced built in services sms
Optimized SMB Hybrid KTSAdvanced built-in services – SMS

PC-Attendant

Mobile phone

Mobile

Network

SMS SLT

PSTN

Digital terminal

Ethernet

Interface

TAPI

PC Phone

SMS SLT

Powerful messenger for Short Messages

Supporting ETSI Type I protocol (compatible with GSM)

SMS facilities for detection, sending, retrieval

Buffering maximum 100 messages – SMS retrieval for digital phone

SMS display in digital terminal, SMS SLT, PC applications – on ring assignment

SMS sending from PC applications, SMS SLT

optimized smb hybrid kts advanced built in services budget control
Optimized SMB Hybrid KTSAdvanced built-in services – Budget control
  • Prepaid out going call traffic*
  • Call barring
  • Least Cost Routing

Employee 1

Operator 1

Employee x

  • Forced trunk disconnect
  • Barge in

Operator N

  • SMDR

Authorized Manager

Various methods to control call budget

Call traffic monitoring preventing employees from abusing outgoing calls

Forced call control by authorized manager

Pre-selection for the least cost call routes

optimized smb hybrid kts advanced built in services conference
Optimized SMB Hybrid KTSAdvanced built-in services – Conference

Please enter your passwords

Max. 15 parties

Conference call

Ext. 108

PSTN

Ext. 101

Ext. 100

Conference

Room #1~#9

Simplified collaboration

>Conference room – Max. 15 users / 9 conference rooms

: DISA or Transferred by attendant

>Conference - Multi-line conference, Add-on conference

>Paging conference

optimized smb hybrid kts user friendly maintenance
Optimized SMB Hybrid KTSUser friendly maintenance

Digital Terminal

Admin

Data

Network

RS-232C / USB

Off-site (Remote)

Maintenance

On-site

Maintenance

(PC-Admin)

Ethernet

Connection

PSTN

Dial-up

Connection

On-site & Off site maintenance through RS-232C, LAN, Modem

On line PC Admin

: DB up/download, Diagnostics, S/W upgrade, PC Admin

Off line PC Admin (PC Admin Pro)

Speed Editor for system speed dial

User level admin program – adjustable level program

latest digital pabx end user pc applications
Latest digital PABXEnd-user PC applications

LAN

connection

TAPI PC Soft-phone

(ez-Phone)

PC Attendant

(ez-attendant)

Desk top PC applications enhancing employee’s productivity

1st / 3rd party TAPI Interface

PC Attendant Software

Windows based TAPI telephone ; ezPhone

latest digital pabx voice mail auto attendant
Latest digital PABXVoice Mail / Auto Attendant

You’ve got

a voice mail

Thanks for calling us..

Please press button # for # Dept.

Pre-assigned number

#1 Dept.

Customer

Call Routing

Mobile

Network

SMS

Notification

PSTN

#N Dept.

Voice Recording

Built-in VM

Optional Voice Mail and Auto-Attendant

Voice Mail

>SMS Notification to pre-assigned number

>4 channels / Max. 120 min / 800 user message recording

>Max. 100 system greetings / Max. 25 min

Auto-Attendant : 4 channels / 10 min recording / 25 min system greeting

slide29

Thank you very much !

http://www.lg-nortel.com