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Best Internet 201 2

Best Internet 201 2. Permission Marketing is the way to make advertising work again!. Changes. Changes. Evolution of the mouse. Buttons should be at least 44px high Drop shadows to appear tappable Pre header, navigation and tables of content are very important

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Best Internet 201 2

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Presentation Transcript

  1. Best Internet 2012

  2. Permission Marketing is the way to make advertising work again!

  3. Changes

  4. Changes

  5. Evolution of the mouse

  6. Buttons should be at least 44px high • Drop shadows to appear tappable • Pre header, navigation and tables of content are very important • Links shouldn’t be stacked too closely together • Responsive design Optimal mobile newsletter

  7. Authentication, Domain Reputation and User Engagement Metrics • Authentication standards: • DKIM (DomainKeys Identified Mail), • Sender ID, • SPF (Sender Policy Framework). Deliverability

  8. Gmail vs. Hotmail

  9. Hotmail and Outlook

  10. Outlook

  11. Who did we analyze? Estonian email marketing report

  12. Estonian email marketing report

  13. Estonian email marketing report

  14. Estonian email marketing report

  15. Estonian email marketing report

  16. Newsletter examples

  17. Thank you for your attention!

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