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Enhancing Fisherman’s Friend Presence in Norwegian Market

Join Valora Trade Norway on a 5 ½ year plan to boost Fisherman’s Friend in the Norwegian market. Implementing new display strategies and media campaigns to target loyal consumers and attract new ones, focusing on women and younger adults. Don't miss this opportunity to increase sales and consumer engagement!

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Enhancing Fisherman’s Friend Presence in Norwegian Market

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  1. Valora Trade Norway • Henriette Dahl Jensen • On board from January • 5 ½ year in VTN

  2. Market data by trade sector • Fisherman’s Friend is present in Grocery- and Service Trade in the Norwegian market.

  3. POS material for Norway Exisisting display with some improvements New permanent display in plywood Material used in-store

  4. MEDIA STRATEGY 2014 • Keep loyal and existing consumers • Attract new consumers • Women • Younger adults • Consistency through the year • Build a communication platform that can be used in all media channels • INCREASE SALES AND TOP OF MIND FOR CONSUMER

  5. The consumer is exposed in many channels

  6. Media campaign - outdoor

  7. Media campaign - outdoor

  8. Media campaign - outdoor + 4600 boardsoutdoor and in FMCG in every pulse

  9. Media campaign - magazines 100 000 Spearmint sampled in magazines combined with ads.

  10. The future Threats: • New launches from competitors • Changes in the trade

  11. The future Opportunities: • Well planned and working media plan • Increase focus on trade activities • Very motivated organization • Focus on establishing social media platform

  12. Thankyou!

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