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Social Media PPT

Leadtronics is a top social media advertising company in Pune that helps you promote your business on social media.

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Social Media PPT

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  1. Social Media Marketing PPT www.lead-tronics.com

  2. Content 1) WHAT IS SMM 2) WHY WE NEED SMM 3) SOCIAL MEDIA PLATFORMS 4) SOCIAL MEDIA TRENDS 5) ADVANTAGES OF SMM 6) HOW OFTEN WE SHOULD POST? 7) WHAT ARE YOU TRYING TO ACCOMPLISH?

  3. WHAT IS SOCIAL MEDIA MARKETING? Social Media Marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. These social media platforms enable brands to connect with their audience to: 1) build a brand; 2) increase sales; 3) drive traffic to a website; and 4) build a community of followers to share and engage with content.

  4. WHY WE NEED OF SMM Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission. 1) Improved brand awareness 2) Cost-effective 3) Engage with your customers 4) Improved brand loyalty 5) Marketplace awareness 6) Increased traffic 7) More brand authority 8)Enhanced SEO rankings Monthly Active users

  5. SOCIAL MEDIA PLATFORMS Facebook Instagram Youtube Twitter Pinterest Linkedin Google Plus

  6. FaceBook Facebook one of the best social media platforms for business is its targeted digital advertising platform. With Facebook ads, you are able to target those who are most likely willing and ready to purchase your products or services. A Facebook business page is one of the best ways to connect with your customers and build a following for your company. FaceBook Features Physical Computing News Feed. Friends Wall Timeline Likes and Reactions. Comments Messages and inbox. Notifications… ● ● ● ● ● ● ● ●

  7. Instagram Instagram marketing works wonders for brand awareness. 83% of users confess that this social network helps them discover new products or services. Better yet, people show more trust in the brands presented on Instagram. 74% of users consider brands with Instagram accounts relevant and 78% perceive them as popular. Instagram Features Instagram Live Video IGTV Shoppable Tags In Stories More Stories Features Turn Existing Posts Into Ads Push Notifications for Your Favorite Accounts Hyperlink Username and Hashtags In Your Bio ● ● ● ● ● ● ●

  8. Twitter Twitter has a large user base, which could include your potential customers. Using hashtags can help you reach an audience interested in a particular topic or in a particular location. Deliver customer service: The platform allows direct two-way communication with your customers. Twitter Features Use hashtags Handle problems through direct messages Use photos, GIFs and polls Do live tweets Host and participate in Twitter chats Interact with influencers and customers Advertise on Twitter ● ● ● ● ● ● ●

  9. Google Plus Google+ offers you the opportunity to create a business page to promote your business, organization or a specific product you have in mind. The Google Plus community is growing in numbers and you can take advantage of when you create a Google Plus page to grow and promote your business. Google+ Features Business Listings for Visibility Use Circles to Segment Connections Create and Join Communities to Network Start Collections to Categorize Content Broadcast Hangouts to Engage With Followers Share Google Photos to Tell Stories ● ● ● ● ● ●

  10. LinkedIn LinkedIn for business allows you to build credibility, create a meaningful network, and glean insider expertise from established experts in your industry. LinkedIn is the world's premier business network with 722 million users as of January 2022. Linkedin Features Hide Your Connections Export Your Connections Recommendations & Endorsements Professional Gallery Use Your Profile Link Create a company page Joining groups makes you more visible Appropriate and thoughtful posts ● ● ● ● ● ● ● ●

  11. Pinterest Pinterest is absolutely a good platform to advertise on. It's most beneficial for businesses with visual products or those who can create content that appeals to Pinterest's core demographics. Pinterest Features Native Video Cinematic Pins Promoted Video Promoted App Pins Sharing Home feed Picked for You ● ● ● ● ● ● ●

  12. YouTube YouTube can be a useful marketing channel for businesses. Your business could use YouTube to launch or promote products, express your brand's 'personality', monitor feedback, provide customer service and help your customers spread the word about your business. YouTube Features Go Live Together Live rings Cross-channel live redirects Uninterrupted split screen viewing Live Q&A The homepage Subscriptions Watch Later Trending/ Explore ● ● ● ● ● ● ● ● ●

  13. Social Media Trends Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them.

  14. ADVANTAGES OF SMM Social media helps in increasing brand recognition and visibility. It gives you an opportunity to market your brand to new customers each day instead of targeting the same old customers with marketing messages or promotions. Increased Brand Awareness More Inbound Traffic Improved Search Engine Rankings Higher Conversion Rates Better Customer Satisfaction Improved Brand Loyalty More Brand Authority Cost-Effective Gain Marketplace Insights Thought Leadership ● ● ● ● ● ● ● ● ● ●

  15. HOW OFTEN WE SHOULD POST? Facebook- 3-10 times per week ● Twitter- at least 5 times a day ● Linkedin- 2-5 times per week ● Google plus- 3-10 times per week ● Pinterest- 5-10 times per week ●

  16. WHAT ARE YOU TRYING TO ACCOMPLISH? What action will help you achieve these goals? GOALS ACTION Brand Management Responses (website traffic, leads...) Maintaining a market presence Creating awareness about a cause Promoting events... ● ● ● ● ● What action will help me achieve these goals?

  17. Contact 23, 5th Floor, B Wing, Downtown City Vista, Kharadi, Pune - 411014. 020-40146191 contact@lead-tronics.com www.lead-tronics.com

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