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Effective Networking Components: Captain James Ridley Shares Insights

Explore the key components of an effective networking program presented by Captain James Ridley, NY Wing/NER Public Affairs Officer. Discover internal and external networking opportunities, best practices, tools, and examples to enhance your networking skills. Learn about the importance of location, persistence, and credibility building in networking. Gain insights on utilizing various sources, maintaining a professional attitude, and staying persistent without being pushy. Start networking strategically and effectively today!

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Effective Networking Components: Captain James Ridley Shares Insights

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  1. Components of an Effective Networking Program Presented by Captain James Ridley New York Wing/NER Public Affairs Officer

  2. net·work·ing   A supportive system of sharing information and services among individuals and groups having a common interest.

  3. Networking • Internal • External

  4. Internal Networking • Squadron, Group, Wing or Region Staff Officers • Commanders • Cadets • Other PAOs within Group, Wing or Region • National Public Affairs

  5. Staff Officers, Commanders & Cadets • Excellent source for events being planned • Access to event details and direct quote sources • Enables the PAO to promote the best events internally and externally • Friendly sources to question and pitch ideas to

  6. PAOs • Best practices • Sharing of ideas, methods and styles • Collaborative efforts • Workshops • Group, Wing or Region Newsletters & Websites

  7. National Public Affairs Office • “The Source” They’re here to help • National PA Updates • Annual PAO Academy • Best Practices • Online News • Volunteer Magazine

  8. External Networking • Local town/county news publications • Major local news publications • Local TV & Radio Stations • Local politicians press secretaries • College Radio Stations • College Professors (Radio & TV) • High School & Technical Schools • Base Public Affairs Departments • Authors – Aviation, E/S, Community Service

  9. Location, Location, Location NER Location Is Everything!

  10. Tools of Effective Networking • Press Kits • Business Cards • Internet/Website • Examples of work • Know your audience • Media database eMail, Fax, Phone and mailing address • Quality of submissions • Relationships (Don’t be afraid to drop a name or two)

  11. Persistence • Don’t give up • Submit articles in a timely fashion on a consistent basis • Mainstream media is tough • Research, research and more research • Patience pays off…eventually Build Credibility

  12. Examples • TV Kids News • NER SARCOMP The Republican ABC & NBC • SAR Mission-LIG, Summer 2007 Newsday News 12 TV Hampton Weekly • LI Press, Suffolk Life, Neighborhood News

  13. When Opportunity Knocks

  14. Networking Made It Possible • National PA & NYWg PAO • PA Specialist, Westover ARB, MA • Editor, Suffolk Life Newspaper • Kids-Day Editor, Newsday • Captain Darren Cioffi, CAP Example Sources

  15. Summary • Internal & External Networking • Professional attitude, appearance and work • Utilize multiple sources • Be persistent but not “pushy”

  16. Questions?

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