Why Car Dealerships Need Proximity Marketing Beacons

1. Why Car Dealerships Need Proximity Marketing Beacons www.UnlimitedWealthBuilder.info

2. On paper, it sounds amazing: Place a few beacons around a car at a dealership, and create a connection point between the shopper who’s wandering the lot, the car they’re looking over, and a salesperson ready to build a relationship.

3. In a flash, that person is treated to key model features, aftermarket options…not to mention financing and special incentives. The opportunity to actually connect a car to the systems dealers use to market, retail and process a vehicle purchase may well open a new chapter in the online to in- store evolution of automotive retail.

4. It’s beyond RFID codes, and printed brochures. It’s an idea that could re- imagine that initial moment of engagement at the showroom, and help dealers create a more efficient, rich and connected sales experience.

6. What can you do with beacons in your car dealership? www.UnlimitedWealthBuilder.info

7. 1) Push notifications based on customer’s proximity It’s the best way to make your customer feel welcome and attended. Just as they approach a car, the beacon attached to the car transmits a signal to their phone. What goes to the customer’s phone is totally your call. It could be any of these –

8. Vital statistics related to the car * Videos * Best deals applicable * Feature comparison with other models

9. This is especially helpful for high-end cars where videos, numbers and detailed images can bring about a huge difference in persuading a potential customer! www.UnlimitedWealthBuilder.info

10. 2) Booking a test drive Queuing up to book for a test drive can often be painful and frustrating for your customers, especially if the showroom is experiencing one of its busy days.

11. It’s so much easier to fill up the form and sign up for a test drive through mobile devices. When beacons are attached to cars, you can simply target the customer segment that has spent around 10 mins near a car, and then send a beacon notification to them with a link to book a spot for a test drive.

12. 3) Personalized offers Powerful data collection is every business owner’s (or marketer’s) dream. Once you know what your customers want, you can offer special deals via the app. Initially, you can just shoot notifications whenever a customer approaches a car.

13. They will be automatically greeted with a limited time promotion. However, data can also be gathered to craft individual offers for later use.

14. 4) Generate data for user analysis Usually, while customers make their choices, you are busy noticing their choices and behaviour. But with growing number of footfalls in the showroom, that isn’t quite a feasible option. With beacons deployed across the showroom, you can collect and analyse-

15. Customer movements across the showroom (heat map distribution of the showroom) * Popularity of a car model * Views of a model vs. sale of a model * Time spent with a specific car model

16. This analytics will help you take a decision on the showroom design – which model is to be parked up front, which model takes the centre stage; resource management in the showroom and so much more… www.UnlimitedWealthBuilder.info

17. 5) Automatic social media check-ins Facebook check-ins are the new thing with most youngsters and one cannot deny the impact it has on your marketing. So why not make it quick and seamless for customers to check-in on Facebook, Instagram, and other relevant social networks, when they walk into your dealership?

18. Just as they enter, you could greet with a welcome message and a link to check-in on their favorite social media channel.

19. 6) Make your dealership more accessible However small the segment might be, but there’s always a customer segment around your dealership which is planning to buy cars in the near future. You never know if a limited period offer from your dealership could just trigger her to walk in and buy a car!

20. To stay ahead of the competition, you could always send a few promotional messages to customers crossing your dealership. You have absolutely nothing to lose by doing that.

21. 7) [Bonus] After work hours sales conversations Car dealerships across the world are using beacons in unexpected ways to boost their sales numbers. www.UnlimitedWealthBuilder.info

22. In some states, car dealerships are closed on Sunday. They needed a meaningful way to connect with car shoppers who visit dealerships on Sunday and after hours when there’s no one around to start the sales conversation. That’s when beacons are super helpful!

23. CONCLUSION: Beacons in car dealerships have been catching up lately and it has tremendous potential to boost sales, enhance customer experience and track back intelligence.

24. This Bluetooth Proximity Marketing Beacon technology is all set to revolutionize the way customers interact with your dealership and how you leverage digital engagement for the physical world.

26. Lastly, at this moment I’d like to share a compelling data point with you. Approximately 50% of a dealership’s customers will change retailers when their guarantee expires. Surveys, however, suggest there may be a way to slow down that churn.

27. Better customer contact and modernized communication could retain over 20% of those customers who chose to switch dealerships. Now it’s simple maths to understand the positive ROI of Proximity Marketing Beacons! www.UnlimitedWealthBuilder.info

28. Why get one of our Proximity Marketing Beacons to your showrooms? We believe that marketers should focus on what they are excellent at – executing targeted campaigns.

29. That’s why we’ve created beacons that are ready to run campaigns out-of- the-box. No app or developer required – start rolling in less than 15 minutes! GO HERE NOW www.UnlimitedWealthBuilder.info

30. “Have a Beachey Kind of Day!” www.UnlimitedWealthBuilder.info