Bulk Email Content - Lets Digital Marketing

1. Strategies to Improve Your Bulk Email Campaign Performance Admin: Lets Digital Marketing Strategies win battles. Strategy wins the whole war. Bulk Email Marketing is about getting your email into the desired primary inbox. It is your mission to make them notice it and open it. This chain of actions will not be achieved by itself. It is the strategy that makes it possible. Email marketing, or any other function, is a strategy. American author Alvin Toffler stated that "If you don’t have a viable plan, you will lose to someone who has." Here are some ideas: 1. KonMari (Decluttering) to Your Clean Mailing List Marie Kondo rose to fame online as a guru in personal and home organization. KonMari, which stands for Marie Kondo and Kon from Kondo in reverse orders, is her proprietary method of cleaning up. It's the magic wand that makes clutter disappear. It can even do the same for your email marketing list.

2. In its original form, your email marketing list will be infested by spammy email ids, outdated, or non- existent email ids. These emails will fail to be delivered when you send bulk email campaigns. These emails will increase your bounce rate and undermine your efforts. This is why you need to cleanse your mailing list. Make sure that email ids are updated regularly. Keep a list of emails that have failed to deliver and unsubscribe from them. This will help you achieve the best results possible. Next, segment your email lists. Segment your email lists Segmenting refers to the process of grouping emails into certain categories based upon audience demographics. Segmented campaigns have been reported by marketers to be able to increase revenue by as high as 7600% Segmenting allows you to send the email to the right audience with the same interests as your products. You can target the right message to the prospect based on their funnel stage. This can increase conversions. 2. Spam Triggers: Check your Mail Copy Spam triggers are phrases or keywords that bulk email service providers consider red flags. These spam triggers can be found in the subject or body of your email and will result in your email being labelled spam or promotional. Not just content can be spam. Too many links can lead to your email being marked as spam. These are other things you can do to ensure your email is not marked as spam. Content (spam trigger words) Links (too many are promotional in nature). Media files Content (spam trigger words) There are many spam trigger words. Spam trigger words can change from one industry to another and from one function to the next. Here are some spam triggers for ecommerce: Clearance All orders shipped by Shopper Place an order Employment emails filter emails based upon these words: Double your Additional income Extra income Earn income from your home Making money Online business opportunity

3. It is important to research spam words that are related to your industry, and to ensure they are not included in the body or subject lines of emails. The team at Mahjong-Challenge and Solitaired, both classic gaming sites, discovered that their Solitaire Game of the Day email would be lost in spam and promotional filters. They reframed the email as a daily solitaire challenge and found that it was more deliverable and had a higher open rate. It is necessary to identify trigger keywords within your space. This primer will help you get started: 504 Spam Trigger Words to Avoid Links You can include links in your email body that will take users back to your blog, landing page or homepage. Too many links in your email can be problematic, especially if they lead to spammy websites. Even if the links lead to your website, having too many links can cause irritation for users. It is a good idea to minimize the number of links you include in an email. Media files Bulk Email Marketing Services should not include heavy media files such as HD images and video files. It is difficult to load email on mobile devices if they are too large. They might also be blocked by email service providers because of bandwidth issues. The smaller the file size is, the easier it will be to pass the email server filtering. Pro tip: Make sure to balance the images and videos in your email copy with the text. 3. Use the power of mail merge to personalize Mail merge is a popular tool for email marketers to save time and increase productivity. Personalized email subject lines increase open rates by 50%, while generating a median ROI (or 122%) of 122%. This is how mail merging works. Mail merge allows you to create customized emails for your bulk email list using a single template and data file. You can send emails to thousands of email addresses with personalized messages, CTAs and other information using one email template. You can personalize with mail merge Subject line: The subject line can contain the user's name. Email body: It is possible to create consistent email copy that looks like it was written for one person (with names mentioned) and not for an entire group. Call-to-actions (CTAs): These CTAs can be addressed to the person with the highest chance of receiving action or a response. (Eg. [Name] Your offer is waiting). 4. Use a mobile-responsive template The world is mobile. 46% of all email openings are made by mobile accounts. As time goes by, more people will access their email on their smartphones than any other device. Therefore, it is important to have a mobile-responsive template.

4. Mobile-responsive templates fit perfectly onto any screen, regardless of their dimensions. This is not the case with all email templates. Designing an email template that is responsive to mobile devices or choosing one that is mobile-responsive will be necessary. Companies are now paying more attention to how to find a freelance designer to ensure that their emails look professional. You must also modify your email content to be mobile-friendly, apart from the template. These are some tips to help you do that. Reduce the subject line to a minimum of 30 characters Preheader text: Write a short, preferably under 40-50 characters. Optimize your sender name for quick recognition CTAs should be placed strategically with the right-sized buttons 5. Use a warmed up IP address It can be tempting for a marketer and business owner to use your personal email address to send emails. It matches the need to personalize, right? It can lead to a serious error. Instead, create a separate email address to send bulk emails. The IP address must first be warm up before sending the first email blast. Warming up is slowly building a reputation for your IP address as legitimate with ISPs. How can you warm up an IP adress? Start by starting to send conversational emails to friends and coworkers Send at most 10-20 emails to the new email Send your first bulk email to the most engaged or active subscribers Remove bounced emails quickly 6. To improve performance, monitor metrics It is important to keep track of your emails metrics and make any necessary changes. These are the three main metrics that you can use to get started: Open rate -- The percentage who actually open your email Response rate -- This is the percentage of people who responded to the email. Unsubscribe rate -- This is the percentage of people who unsubscribe from an email after they have been received. These metrics can be used together to gauge the effectiveness of your bulk email campaigns. This can tell you if the email was delivered to the right audience and what level of interest there is in your offer. These metrics can also be compared to industry benchmarks for an idea of how the email should be performing. This brings us to the next question: Is it possible to find the perfect Email?

5. You can improve your email with A/B testing. A/B testing is used to determine which option is the most effective. They are used in marketing to determine the best landing page, best website structure and, in particular, the best bulk email campaign. Best Regards Lets Digital Marketing Agency Phone +91-851-000-4776 ldmarketing0735@gmail.com https://www.letsdigitalmarketing.com