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Agricultural advisory services as intermediates for online agromet applications for farmers

Agricultural advisory services as intermediates for online agromet applications for farmers. Iver Thysen Danish Institute of Agricultural Sciences. ICT for farmers: A technology searching for users ?. User penetration of PlanteInfo 2004. Farmers 2% Crop advisers 50%. ICT for farmers:

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Agricultural advisory services as intermediates for online agromet applications for farmers

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  1. Agricultural advisory services as intermediates for online agromet applications for farmers Iver Thysen Danish Institute of Agricultural Sciences

  2. ICT for farmers: A technology searching for users ? User penetration of PlanteInfo 2004 Farmers 2% Crop advisers 50%

  3. ICT for farmers: A technology searching for users ? User penetration of PlanteInfo 2004 Farmers 2% Crop advisers 50%

  4. Bad excuses • Good weather data from DMI • Close collaboration with the advisory service • 75% of farmers have Internet • Massive marketing • Nearly all farmers know about PlanteInfo So why don’t they use it?

  5. Good reasons • We don’t provide information that fits the rational farmer’s logistic needs • Farmers are satisfied with information from other sources • Farmers can make better use of their time than fumbling with the Internet • Farmers are too stupid to know what is good for them

  6. Information provider Extension Farmers The information chain

  7. eAdvice

  8. Conclusion • Weatherdata, applications, websites and farmers’ access to Internet are NOT enough • Insight in farmers’ decision making habits and needs defined by farm logistics, and • Net-based cooperation with agricultural extension will perhaps help

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