1 / 13

MacCharger

MacCharger. Patrick Gormley , Justin Lebans , Jeff Taylor, Liam McDonald. Agenda. Introduction- Liam Macro Environment & Target Market- Jeff Market strategy ( Product, Place)- Patrick Market Strategy ( Price, Promotion) Justin Conclusions- Liam . What is it?.

lazar
Download Presentation

MacCharger

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MacCharger Patrick Gormley, Justin Lebans, Jeff Taylor, Liam McDonald

  2. Agenda • Introduction- Liam • Macro Environment & Target Market- Jeff • Market strategy (Product, Place)- Patrick • Market Strategy (Price, Promotion) Justin • Conclusions- Liam

  3. What is it? • A wireless MacBook laptop charging device - The product is small, compact, convenient and portable - Works for all types of Apple’s MacBook laptop computers - Comes with charging device for itself, which plugs into wall outlet

  4. Why? • Our team introduced this product in order to provide value to customers - Our product is valuable because… - Smart, fast technology - Convenient, small and portable - Easier to use then existing only alternative - Component to best selling laptop on the market

  5. Macro Enviroment • Researched reactions to certain products and if the products were successful • Considered other apple products such as the iPod, iPhone and MacBook • Compatible, fast, convenient and reliable • Plan on applying these features to a computer charger • Will be sold as a top of the line product and will be highly priced • Aimed towards “well-off” consumers

  6. Target Market 1/2 • - The Business population (Business men and women around the world) - The university/college population (University age students around the world) - The older teenager population (High school aged students, limited) - The everyday person population (Don’t have to be a student or work in a business to own a MacBook laptop)

  7. Target Market 2/2 • Main focus - promoting and eventually selling our product to the university and business markets - In order to have a profitable product Secondary Focus - High school aged teens and the average everyday person markets - Will be simply added profit to the already successful product

  8. Market Strategy • Apple is the leading technology company in the world • Market strategy is to be constantly coming out with life altering technology products • Started in 2001 with the iPod mini, then again in 2007 changing the technology world with the very first touch screen phone the iPhone • Apples also concerned with keeping the customers happy by creating customer loyalty

  9. Product • Wireless MacBook Charger • Reduces the pain and frustration that comes with cords and wires • The MacCharger is made up of two components. • The first component is called the ‘wall plug’. • The second component is called the ‘laptop adapter • Ranges up to 50 feet

  10. Place • Technology based retail stores • Apple Store • Apple.com/Apple.ca  Free Shipping

  11. Price • Average cost to produce: $55.85 • Sold to retailers at: $107.13 • Suggested retail price: $149.98 • Value-Based approach • Market-Skimming Pricing • Captive-Product Pricing • Psychological Pricing

  12. Promotion • Using the “pull method”. • Primary Media advertisements: TV and Banner ads. • Televised sporting events. • Objective: to inform and persuade the target market. • Message: explain why our product is the best. • Testimonial evidence.

  13. http://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.htmlhttp://cellphoneforums.net/apple-iphone/t308743-apple-iphone-first-touch-screen-phone.html • www.Apple.ca

More Related