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Library Assessment Conference: Building Effective, Sustainable, Practical Assessment. August 5, 2008 LibQUAL+ Lite: A New Model for Conducting Service Quality Assessments That Both Minimizes Demands on Users and Maximizes Response Rates Presented by Colleen Cook Martha Kyrillidou

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library assessment conference building effective sustainable practical assessment

Library Assessment Conference: Building Effective, Sustainable, Practical Assessment

August 5, 2008

LibQUAL+ Lite: A New Model for Conducting Service Quality Assessments That Both Minimizes Demands on Users and Maximizes Response Rates

Presented by

Colleen Cook

Martha Kyrillidou

Bruce Thompson

libqual lite
LibQUAL® Lite
  • The measurement strategy we are about to describe, used in 'LibQUAL+ Lite,' could be used in ANY Web localsurvey with more than a few questions, to:
  • maximize response rate and
  • minimize burdens on respondents.
libqual lite3
LibQUAL+®Lite

LibQUAL+®Liteis a survey methodology in which (a) ALL users answer a few, selected survey questions, but (b) the remaining survey questions are answered ONLY by a randomly-selected subsample of the users. Thus, (a) data are collected on ALL QUESTIONS, but (b) each user answers FEWER QUESTIONS, thus shortening the required response time!!!

libqual lite4
LibQUAL+®Lite

Person

Item Bob Mary Bill Sue Ted

Service Affect #1 X X X X X

Info Control #1 X X X X X

Service Affect #2 X X

Library as Place #1 X X X X X

Service Affect #3 X X

Info Control #2 X X

Library as Place #2 X X

slide5

Median Completion Times in Seconds

Across Administration Formats

_______________________________________________________

Institution

Format 433 3 107 5 TOTAL

_______________________________________________________

Long Form 456.5 501.0 458.0 470.0 470.5

"Lite" Form 276.0 300.0 290.0 291.5 285.0

_______________________________________________________

slide6

Percentages of Participants Who (a) Completed the Survey

and (b) Met Inclusion Criteria Across Institutions

and Administration Formats

________________________________________________________

Institution

Format 433 3 107 5 TOTAL

________________________________________________________

Long Form 56.18% 35.26% 61.40% 51.07% 49.18%

"Lite" Form 66.08% 51.44% 73.57% 60.54% 62.91%

________________________________________________________

participate in beta during fall 2008
Participate in Beta during Fall 2008

NO FEE!

Contact: libqual@arl.org