1 / 28

Cisco and VMware Executive Quarterly Marketing Review Maria Sumnicht

Cisco and VMware Executive Quarterly Marketing Review Maria Sumnicht. Agenda. Objectives Introductions Cisco and VMware Marketing Recap Highlights of Current Joint Activities Joint Marketing Goals for FY 2011 Break FY 2011 Opportunities Prioritization Next Steps.

lawrence-garcia
Download Presentation

Cisco and VMware Executive Quarterly Marketing Review Maria Sumnicht

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Cisco and VMware Executive Quarterly Marketing ReviewMaria Sumnicht

  2. Agenda Objectives Introductions Cisco and VMware Marketing Recap Highlights of Current Joint Activities Joint Marketing Goals for FY 2011 Break FY 2011 Opportunities Prioritization Next Steps

  3. Meeting Focus and Team Objectives Introductions 20 mins

  4. Bilateral Meeting Objectives Summarize previous and current marketing activities Share Cisco and VMware FY11 marketing campaigns Identify key initiatives and launches Identify intersection points Create a joint marketing goals for FY 11 Define joint funding model and resource requirements

  5. Marketing Highlights Cisco recap VMware recap 25 Mins

  6. Joint Solution Progress

  7. Joint Solution Progress

  8. Current RTM Progress

  9. Cisco Global Diamond Sponsorship Investment ensured Cisco participated at Gold Level or higher in VMware-driven events worldwide • Dramatically increasing awareness and joint message in all theatres • Driving significant Cisco/VMware engagement in co-marketing planning and activities Allowed Cisco to engage in proactive planning to improve quality of execution

  10. “Tier 1” Events

  11. Recap Programs/Events

  12. High Level Theatre Status

  13. Highlights of Current Activities Events Programs Global Reach 30 Mins

  14. FY10/FY11Cisco VMware Events 1010 announcement VForum Boston VForum Netherlands Cisco Partner Summit Networkers Mexico VMworld Europe VForum Singapore VForum London VForum Toronto VForum Frankfurt VForum Orange County VMworld NA VForum Paris VForum Tokyo VForum Rome VForum Sydney Networkers Bahrain Cisco Live NA Cisco GSM VForum Milan VForum Madrid Sapphire VForum Zurich VForum Belgium VForum Beijing EMC World VForum Vienna VForum Milan VForum DC VForum Cincinnati VMware PEX VForum Dallas Knowledge Series,, Mobile Van, VMUG events Internal Win Promotion; External Success Story PR/Promotion Execution VMware-led 3rd Party-led Cisco-led

  15. Cisco UCS and VMware Programs UCS and Vsphere UCS and View N1kV Grid Campaign N1kV Updates

  16. Global Execution

  17. Joint Marketing Goals Review proposed goals Discussion and agreement 20 Min

  18. Joint Marketing Goals: • Extend our joint leadership position as the preferred integrated foundation for Data Center Virtualization • Increase joint sales momentum in the channel and SP segment • Provide integrated marketing support for all joint solution launches based on the integrated Cisco and VMware foundation • VDI, cloud, SAP, Oracle, Exchange, etc. • Design marketing messaging and campaigns to: • Improve vSphere licensing/attach rate on UCS • Improve Nexus 1000V attach rate to Enterprise Plus to Y • Create systematic structure for global marketing planning and execution • Close gap on integrated joint messaging into launches of Cisco products, outside of data center, to highlight VMware differentiators (e.g. ISR, Security, Unified Communications)

  19. Break ! 20 Min

  20. Opportunities VMware marketing priorities Cisco marketing priorities Key intersection points Communications, global planning Cisco Live and VMworld

  21. VMware Marketing Priorities and Campaigns: Journey to 100% Virtualization Customer adoption of virtualization

  22. Cisco Marketing Priorities and Campaigns: Data Center 3.0

  23. FY10/FY11Cisco VMware Product, Announcement,Communications Roadmap Cisco SRE (ISR) with VMware Redwood View 4.5 WAAS Express software rleease SP Mobile Data Center announcemt C-Series getts UCS Manager SAP on UCS with vSphere bnchmk SP Storm (cloud) Announcemt N1KV Enhancement: Baselard Cisco Borderless Networks annoucement MN C-Series gets PCIE form factor Nexus 7K SP Media Data Center Anouncemt 3-way (NetApp) SMT II launch WAAS Roseville software rleease ACE: add. Features launched UCS w/MN, UPT support; Nehalem EX line will move to Westmeer Cisco GSM VMworld Europe VMworld NA Cisco Live Knowledge Series,, Mobile , VMUG, vForum events VMware 3rdParty Cisco

  24. Key Intersection Points Identify key joint opportunities • Need to identify what we feel are the true opportunities Discussion: where 2-way solutions can accelerate the customer journey Joint strategy discussion an agreement • Make suggestions on the above opportunities, i.e. how do we obtain the goal

  25. 2011 Prioritization Top 3 priorities Priority RTMs Resourcing

  26. Top Joint Priorities • Proactive marketing funding, i.e. Cisco and VMware global sponsorship packages to improve planning and resource issues • Validation and executive communication of foundational joint value for Data Center Virtualization • Increase collaboration and communication between inter-company and cross company groups • Improved global execution of joint solution messaging, and program adoption

  27. Top Joint Priorities by RTM • Channels • Accelerate UCS/Vsphere bundles • Continue to drive N1kV Grid campaign • SP • Create marketing strategy that combines VMware Redwood and Cisco cloud strategy • Direct

  28. Key Focus/Resource Areas

More Related