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The importance of the qualified staff in the Health T ourism industry

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  1. The importance of the qualified staff in the Health Tourism industry László Zopcsák Director EHFA Standard Council Expert 14.03.2010 Moscow Intourmarket

  2. Outline • Introduction • The main characteristics of the Health Tourism and Wellness sector, International trends • Conclusions of the Health Tourism job-market research • New innovative programes for wellness hotels • Innovation of the education in Tourism, Staff competencies • Proposal for a joint wellness-education programme

  3. International Wellness Institute’s (IWI) main profiles • IWI is the largest EHFA accredited Wellness Fitness Training Porvider Centre in Central East Europe. • EDUCATION – VET, - Hungarian, English • Wellness & Spa Manager Courses • Fitness – Aerobic – Recreation Courses • Personal Training, yoga, etc. • PROFESSIONAL COUNSELING • Fitness - Wellness centers, Hotels, Spa’s • RESEARCH – INNOVATION • Developing course materilas • PhD Researches – Worksite Wellness IWI Education Center 2006

  4. IWI Introduction In 2008 • In March 2008 IWI participated in an official state delegation in Russia to introduce Wellness education in Moscow's Intourmarket. • In 23-26th of september 2008 IWI participated at LEISURE-ОТДЫХ conference – Moscow 2008-2009 • We have organised several workshops and study tours and hosted Russian delegations in Hungary • Presently IWI offers more than 30 programmes including courses in English. Laszlo Zopcsak with Mr Baranyai (president of wellness section of Hotel Association of Hungary), in Moscow

  5. Contributors of Health Tourism sector Wellness/SPA Tourism– refreshment, pampering, relaxation, preventivefitness, sport, art &design, cuisine, etc… Medical orTherapytourism– • Treatments, rehabilitation (Sanatorium) • Medical wellness, anti - aging, plasticsurgery, vitalspa, etc…

  6. Main features of the Health Tourism sector • „High-tech” service sector • Innovative: new trends • Wellness - active wellness • Medical wellness(3-4 years ago) • Selfness (personal development) • New fitness trends (functional training, pilates, Body and mind)

  7. Spa- wellness trends 2020Professional specialisation is the key! • Hotels built around a central theme: health/medical spas, sports, art & design, cuisine, nature, Body and Mind concept – Guests need attraction and stress reliefe! • Hotels focusing a special target group Seniors, physical wellbeing and health care treatments Profit centre spa - treatments, beauty products, gifts and accessories are offered for sale It is a great challenge for the education system- requires complex knowledge: • New trends, infrastructure, equipments • Business, personal, professional skills

  8. First-class staff is a basic prerequisite for success! • Employment of first-class staff is rather an empty promise than common practice • Trainings, motivation system – financial, carrier • Hardly any other area where quality is as decisive as in a spa! • Guests seek motivation, honest and authentichospitality and a fast and professional way of solving possible problems Enthusiasm is the keyword! IWI has trained over 3000 wellness/fitness professionals, and we have feedback from the market!

  9. Conclusions of the Health Tourism job- market research 2009 Method: • Interview, questionary ≈ 200 hotels, ≈ 50 managers Summary: • Theory is well based (college degree), but… • More practicefor the students • Practical further education workshops, courses • Communication, customer service skills to be improved • Language skillsto be improved (English, German, Russian) • Regional training centres  „ You can not manage a 5* Hotel with 2* qualified staff!”

  10. Hungary is „good at thermal water”Budapest is called the SPA capital

  11. Hungary is a thermal water „empire” • 1372 thermal springs • 207 certified thermal water • 385 places have thermal / medicalwater • 224 certified mineral water • 50 wellness-hotels • 40 qualified medicinal spa-hotels • 35 qualified medicinal spas • 5 Health - caves • 5 types of curing–mud

  12. Thermal – and medical baths in Hungary Medical bath of national importance Medical and thermalbath of local importance HUNGARY HUNGARIAN NATIONAL TOURIST OFFICE

  13. 30 000 places for guests in the Wellness and Therapy Hotels Source: KSH

  14. International and Hungarian standards and criteria for Spa and Wellness Centers • There is no generally accepted international regulation in Wellness and SPA field, however each country tries to control its own market. • ISPA – ESPA (European Spa Association) • TÜV – Medical and Spa wellness certification • In Hungary – we have state recognized regulations • Wellness hotel standard / criteria: • 54/2003. (VIII.29.) GKM regulation and its I/F appendix • Hungarian Hotel Association – Wellness section • Hungarian Wellness Associaton §

  15. State regulation for Hungarian Wellness Hotels Employers (services, equipments, class) It regulates the min. number of qualified wellness professional in the hotel.

  16. New innovative programmes in wellness hotels - Case study I. Selfnessprogramme: (guestactivelyparticipatesinhis/herselfdevelopment) • Guestfillsin a selfnessquestionaryonthe internet (nutrition, physicalactyv. habits..) • Pre-designed program is suggested • Wellness coachfitsthe program totheguestneedsinthe hotel • Program options: fitness, stresscontroll, self-cleaning, alternativemovements, nutrition, spiritualworkshops • Group and individualprogrammes - indoor, outdoor

  17. New innovative programmes in wellness hotels - Case study II. Corporate wellness programme: (health cautious program) • Consultation with the management of the company • Pre-designed program is suggested • Wellness manager organises the program to the company needs • Program options: health promotion trainings, • Group and individual programes - indoor, outdoor, team building, etc…

  18. Employees needed for wellness programmes: • Wellness manager – the leader! • Wellness receptionist • Fitness Instructor, (Aqua, aerobics, gym) • Hotel Animator(sport and recreation) • Health care professionals – (medical wellness knowledge) • Physiotherpist, nutritionist, • Wellness consultant (Life Coach) • Massage and beauty therapist, etc. TEAM WORK!

  19. What competencies needed for a wellness manager? • Managing and leading the operations of a Wellness- or Therapy section, wellness clubs, spa salons, medical wellness facilities • Planning and developing new projects • Developing new service packages • Contribute to financial planning and operation of the wellness department • Motivation and management of employee • Develop preventive health and fitness programmes • Contributeto marketing development of the service packages • Implement and maintain quality standards within the wellness department

  20. Knowledge of Wellness trends

  21. Knowledge of Client Management

  22. Knowledge of Health Tourism

  23. Wellness & Spa Management knowledge

  24. Innovation of the education in Tourism - Adult learning system

  25. Cooperation with Russian Tourism Schools:in Wellness & Spa Management Course

  26. Cooperation with Russian Schools:in Fitness Courses • Fitness instructor • Aerobic trainer • ƒPersonal trainer • Hotel Sport and Recreation Animator

  27. We are looking for: • Russian partner institutes • Tour operators, agencies Prospectus and business card is available after the presentation!

  28. БЛАГОДАРЮ ЗА ВНИМАНИЕ! László Zopcsák director