M 4 02
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M 4.02. Mass Media. Able to reach multiple people simultaneously Television Radio Newspaper/Magazine Out of home. Television. Expensive Memorable Uses motion & emotion. Radio. Cheap Target consumers by radio station format. Magazines. Target a specific group of consumers.

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Mass media
Mass Media

  • Able to reach multiple people simultaneously

    • Television

    • Radio

    • Newspaper/Magazine

    • Out of home


Television
Television

  • Expensive

  • Memorable

    • Uses motion & emotion


Radio
Radio

  • Cheap

  • Target consumers by radio station format


Magazines
Magazines

  • Target a specific group of consumers


Newspapers
Newspapers

  • Target a group of customers by region


Print promotions
Print Promotions

  • Shopper’s Guide

  • Coupon books


Out of home media
Out of Home Media

  • Billboards

  • Store advertisements

  • Hot air balloons/blimps


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