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This guide provides insight into the costs, regulations, and operational logistics of running a sustainable mobile market in a community food system. Learn about funding, vehicle maintenance, market regulations, and more to help establish a successful business plan. Contact Noelle Harden or Sally Dover for inquiries.
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MobileMarkets Sally Dover Community Food Systems Extension Educator
Funding • What are your costs? • Vehicle, including registration and plates, maintenance, fuel (the government does not pay for gas!) • People • Food – even if you don’t sell it… • Marketing • Sustainability • Business plan
Regulations • State-sanctioned farmers market • Peddler’s permit • Processing in a health department-approved “commissary” kitchen • USDA FNS regulations of SNAP/ebt • Taxes
Operation Logistics • Vehicle storage • Food source • Food storage • Driver (wears many hats) • Pricing, SNAP/ebt, finances • Leftover food
Route • Look for need and people • Do the people you want to serve wish to buy the food you are selling in the place you are selling it and at the prices you have set? • Mutually beneficial partnerships with sites
Marketing • Reach your target population • Education, recipes, and samples • SNAP/ebtand incentives
Noelle Harden – 280-5253 or harde073@umn.eduSally Dover – 726-6481 or dover007@umn.edu Please contact us with questions!