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1- HOUR INFO PRODUCT Sneak Preview

Learn how to transform teleseminars into profitable info products with expert interviews, engaging content creation, and strategic social media tactics. Discover proven methods to showcase your expertise, engage your audience, and build a successful online presence. Gain valuable insights on developing compelling content, structuring interviews, leveraging social media platforms effectively, and avoiding common pitfalls in the process. Elevate your teleseminars into impactful info products that resonate with your target market and drive results.

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1- HOUR INFO PRODUCT Sneak Preview

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  1. 1- HOUR INFO PRODUCTSneak Preview Class #1 Cathy Goodwin

  2. From Teleseminar To Info Product

  3. 3 Types of Teleseminars

  4. What Do I Say On My Calls?

  5. “Why Not Just Talk?” • Engaging, dynamic speech. • Show passion without polemic. • Work with a script or detailed outline.

  6. 3 ways to create content

  7. Interview An Expert • Screen your expert for YOUR market. Knowledge Credibility Speaking Ability Embarrassment Factor • Create questions OR ask expert for a list of questions. • Agree on format: Q&A or lecture. • Agree on logistics: Who hosts

  8. The 4-Step Interview Structure • WHY is this topic so important for us to learn about? • WHAT is the definition of this topic? • HOW does this topic work in a step-by-step process? • WHAT NEXT? What do we have to do and what will be our results if we carried out this action in 6 months, a year, or 5 years?

  9. Use 4 steps to create questions Why is this topic important? Emphasize pain.(1 question) Tell us why you are qualified to talk about this topic. (1) Define the topic (2-3). Step by Step (2-3 questions) How will our lives be changed? (1-2 questions) What’s our next step (1 question)

  10. Prepare Answers • Short, upbeat answers • Think of sound bites • Talk about what to do .. Not “how” to do it. • Choose a complex topic. • Illustrate with stories. • Give SOME content and takeaways.

  11. Examples “Helping a client who couldn’t manage her money, I looked at her schedule. We found that the bottleneck was setting up a time to pay her bills. So we went through her schedule and …”“My copy wasn’t selling. Nobody wanted the product. I got SO frustrated. I’d never sold so little from a landing page. Finally I changed the headline and the rest was history.” “I’ve identified 12 headlines that really work. We’ll just talk about 3 on this call. …”

  12. Get interviewed as “The Expert” You need: • 10 questions • Bio • Blurb and Summary

  13. Get interviewed as “The Expert” Get Clear On • Logistics • Format • Mutual Benefit • Host’s reputation • Audience size • Who owns recording

  14. Demo of Your Skills

  15. 3 ways to use social media • HootSuite • Set up 20 -50 “hoots” each week to the Big 3 • 70-80% informational, • 10-20% personal, • 10-20% promotion • LinkedIn Event With Invitations • Facebook

  16. 3 ways to use social media • Facebook Event With Invitations • Invite Friends and Group Members • Have a “Do Not Invite” List • Remind the “yes” and the “maybe” responders

  17. 3 Biggest Mistakes

  18. Your Weekend Assignment • Write out a topic and 10 questions so you’re ready when a host says, “Do you have a topic? Are you ready to be a guest?” • Post to our private blog (if you like), • If you post, you may comment on other participants’ posts.

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